10 Rules of Direct Sales
Posted: Sun Dec 22, 2024 7:19 am
Let's add a few unstated rules of a successful salesperson:
Remember that your client is a real person.
Sell yourself first, then the product.
Give the client the opportunity to how to add taiwan number on whatsapp speak more, listen to better understand the motivation.
Underline all product characteristics, indicating how they can be useful specifically to your interlocutor.
A good salesperson sees options, even if it requires some extra payment from the customer. Sometimes it is better to offer an alternative than to lose the customer.
Illustrate the product vividly, showing the benefits of purchasing and the possible losses from refusal.
Respect the customer's opinion. If it differs from yours, the goal is the same: to help solve his problem.
Communicate directly with the person making the purchasing decision (in case of B2B). This saves time and resources.
If you see the client’s interest, smoothly move on to discussing the price, naming a range or warning about the need for an individual calculation.
Agree on the next step and actions after each meeting so that the deal does not get stuck and is worked through to the end.
5 Common Mistakes in Direct Sales
At different stages of interaction with the buyer, the seller may make certain mistakes or exhibit incorrect behavior. Below are common situations and problems:
Inability to initiate a conversation
The problem may be related to insufficient preparation, lack of experience in conducting a dialogue, or low focus on achieving a specific result. This can be corrected through preliminary preparation, as well as by studying various conversation scenarios.
Presentation of a product through personal vision
Direct sales staff should focus on the needs and preferences of the client, rather than relying on their own perceptions. Selling a product based only on personal experience and preferences is ineffective. It is important to identify the client's desires and needs in order to offer solutions that meet their needs.
Wrong questions
The responses should be formulated in such a way that the client can express his/her opinions and needs. Closed questions that can only be answered with yes or no often hinder the conversation and create a barrier to contact.
Entering into a dispute
If the client starts to object/argue, it is important to understand his point of view, to express understanding of his position. By agreeing, you can provide arguments in favor of your point of view, while maintaining a businesslike and respectful tone of communication.
Constant compliance
Excessive compliance can undermine the authority of the specialist, since in the transaction process each participant must be equal. Excessive servility can remove the status of an expert and partner from the seller, the buyer will not take his proposals seriously.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Direct Selling Frequently Asked Questions
What is the difference between direct selling and direct marketing?
In essence, direct sales marketing focuses on moving a corporation directly to the end consumer, while direct sales are carried out through the contact of individual salespeople with customers.
What are the differences between direct sales and online sales?
A distinctive feature of online sales is the absence of personal interaction between the buyer and the seller, which is inherent in traditional direct sales.
Is direct selling part of your marketing strategy?
Direct selling is a marketing tactic that allows direct communication with the customer. It works well in promoting products if the salesperson is trained and results-oriented, creating contact with the consumer and receiving feedback.
Remember that your client is a real person.
Sell yourself first, then the product.
Give the client the opportunity to how to add taiwan number on whatsapp speak more, listen to better understand the motivation.
Underline all product characteristics, indicating how they can be useful specifically to your interlocutor.
A good salesperson sees options, even if it requires some extra payment from the customer. Sometimes it is better to offer an alternative than to lose the customer.
Illustrate the product vividly, showing the benefits of purchasing and the possible losses from refusal.
Respect the customer's opinion. If it differs from yours, the goal is the same: to help solve his problem.
Communicate directly with the person making the purchasing decision (in case of B2B). This saves time and resources.
If you see the client’s interest, smoothly move on to discussing the price, naming a range or warning about the need for an individual calculation.
Agree on the next step and actions after each meeting so that the deal does not get stuck and is worked through to the end.
5 Common Mistakes in Direct Sales
At different stages of interaction with the buyer, the seller may make certain mistakes or exhibit incorrect behavior. Below are common situations and problems:
Inability to initiate a conversation
The problem may be related to insufficient preparation, lack of experience in conducting a dialogue, or low focus on achieving a specific result. This can be corrected through preliminary preparation, as well as by studying various conversation scenarios.
Presentation of a product through personal vision
Direct sales staff should focus on the needs and preferences of the client, rather than relying on their own perceptions. Selling a product based only on personal experience and preferences is ineffective. It is important to identify the client's desires and needs in order to offer solutions that meet their needs.
Wrong questions
The responses should be formulated in such a way that the client can express his/her opinions and needs. Closed questions that can only be answered with yes or no often hinder the conversation and create a barrier to contact.
Entering into a dispute
If the client starts to object/argue, it is important to understand his point of view, to express understanding of his position. By agreeing, you can provide arguments in favor of your point of view, while maintaining a businesslike and respectful tone of communication.
Constant compliance
Excessive compliance can undermine the authority of the specialist, since in the transaction process each participant must be equal. Excessive servility can remove the status of an expert and partner from the seller, the buyer will not take his proposals seriously.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Direct Selling Frequently Asked Questions
What is the difference between direct selling and direct marketing?
In essence, direct sales marketing focuses on moving a corporation directly to the end consumer, while direct sales are carried out through the contact of individual salespeople with customers.
What are the differences between direct sales and online sales?
A distinctive feature of online sales is the absence of personal interaction between the buyer and the seller, which is inherent in traditional direct sales.
Is direct selling part of your marketing strategy?
Direct selling is a marketing tactic that allows direct communication with the customer. It works well in promoting products if the salesperson is trained and results-oriented, creating contact with the consumer and receiving feedback.