Present Your Proposal with a Strong Value Prop
Posted: Tue Jan 28, 2025 6:33 am
Partnership Proposal
Certain business models rely on building a network of partners to grow their value. Examples include niche B2B marketplaces, integrated software platforms, or mortgage brokers that partner with specific banks.
How is this used?
When seeking a new partner, a business owner can create a proposal that outlines the value that a new partnership will bring. It will set expectations for the scope of work, benefits, and long-term goals.
Alister Wood is the founder of an Australian SaaS partner network called VisitUs. It’s a system that integrates with over 2,000 apps and is used by hundreds of companies globally. He uses proposals to close new business partners.
“When I'm seeking a business partner, I always include a title page with a title that communicates my objective. It's usually something like "Cooperation to boost revenue in South-West Australia." I also include comments on all data presented and place it into the correct context. The title always needs to state the objective, explicitly and implicitly.
“I never assume that the recipient knows anything about philippines telegram data my business, so I provide quick explainers across the proposal.”
Want Your Business Proposal to Work in the Real World? Follow These Best Practices
Sending a nice-looking proposal isn’t a guarantee that you’ll win a new client. To help your chances, try these best practices that might give your proposal the extra boost it needs.
Just like in any form of writing, the goal of the first sentence is to get the audience to read the second sentence. If you start with a strong value statement that builds interest and desire upfront, you’re more likely to succeed in getting your reader to continue reading (or listening). Don’t bury the gold and expect them to dig for it; surface it upfront instead so they’ll want to know more.
Summarize Your Real-Life Conversations
Especially for sales proposals, it’s helpful to look back at all the notes you have in your CRM from the qualification process. These are your clues for the pain points and benefits to present in your proposal. By the time you write the proposal, you should have already qualified them and uncovered all of the important points, so use the proposal to summarize them logically.
Certain business models rely on building a network of partners to grow their value. Examples include niche B2B marketplaces, integrated software platforms, or mortgage brokers that partner with specific banks.
How is this used?
When seeking a new partner, a business owner can create a proposal that outlines the value that a new partnership will bring. It will set expectations for the scope of work, benefits, and long-term goals.
Alister Wood is the founder of an Australian SaaS partner network called VisitUs. It’s a system that integrates with over 2,000 apps and is used by hundreds of companies globally. He uses proposals to close new business partners.
“When I'm seeking a business partner, I always include a title page with a title that communicates my objective. It's usually something like "Cooperation to boost revenue in South-West Australia." I also include comments on all data presented and place it into the correct context. The title always needs to state the objective, explicitly and implicitly.
“I never assume that the recipient knows anything about philippines telegram data my business, so I provide quick explainers across the proposal.”
Want Your Business Proposal to Work in the Real World? Follow These Best Practices
Sending a nice-looking proposal isn’t a guarantee that you’ll win a new client. To help your chances, try these best practices that might give your proposal the extra boost it needs.
Just like in any form of writing, the goal of the first sentence is to get the audience to read the second sentence. If you start with a strong value statement that builds interest and desire upfront, you’re more likely to succeed in getting your reader to continue reading (or listening). Don’t bury the gold and expect them to dig for it; surface it upfront instead so they’ll want to know more.
Summarize Your Real-Life Conversations
Especially for sales proposals, it’s helpful to look back at all the notes you have in your CRM from the qualification process. These are your clues for the pain points and benefits to present in your proposal. By the time you write the proposal, you should have already qualified them and uncovered all of the important points, so use the proposal to summarize them logically.