What strategies are used to promote everyday goods?
Posted: Tue Jan 28, 2025 7:22 am
The young audience is “born with a phone in their hands,” meaning they start interacting with a product or brand directly from their smartphone. Internet coverage for the audience under 25 is almost 100%. But the older audience in the 45-55 category is also online with 60-70% coverage. This segment watches not only TV, but also YouTube.
Those brands that continue to communicate through TV need to understand that multichanneling works. And even the third of people who watch TV continue to work directly on the Internet. They check their email, watch stories and interact with one form or another of information. The intersection of these channels is quite significant.
Competitive brand analysis
Important: data may vary across services. The less data, the smaller the sample, qatar rcs data but the greater the error.
competitive analysis
Important: data may vary across services. The less data, the smaller the sample, but the greater the error.
We highlight 4 popular promotion strategies and approaches used by FMCG brands, depending on the company's portfolio. Of course, these strategies are conditional for this industry, because advertising, media, and contextual activities can overlap.
Those brands that continue to communicate through TV need to understand that multichanneling works. And even the third of people who watch TV continue to work directly on the Internet. They check their email, watch stories and interact with one form or another of information. The intersection of these channels is quite significant.
Competitive brand analysis
Important: data may vary across services. The less data, the smaller the sample, qatar rcs data but the greater the error.
competitive analysis
Important: data may vary across services. The less data, the smaller the sample, but the greater the error.
We highlight 4 popular promotion strategies and approaches used by FMCG brands, depending on the company's portfolio. Of course, these strategies are conditional for this industry, because advertising, media, and contextual activities can overlap.