An Intro Paragraph With Compelling Copy

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Come up with a short, catchy tagline that grabs your target audience by the metaphorical lapels and forces them to pay attention to your product.

There’s no such thing as a perfect headline, but a good headline will resonate with your audience by mentioning their pain points or relating to a familiar situation. Use action words to showcase your value proposition, and motivate your audience.

Here are some examples of great headlines for your sales sheet:

Moonlight Your Way to Financial Freedom
Grow Your Personal Brand on LinkedIn in 90 Days
Stop Stressing, Start Investing Right
Join Thousands of Businesses Growing Their Revenue
Hook your audience with a headline that motivates them to take a closer look.

An introduction paragraph (or “About Us” section) should include a few sentences that reinforce your brand identity. Build trust with new leads by pointing to the specific problem your product solves for customers.

You know what else can help with this? Glowing testimonials. Feel philippines telegram data free to add one to your intro that backs up the claims you make. This kind of social proof will go a long way toward turning strangers into paying customers, which is the whole point of this marketing tool.

Check out how revenue intelligence platform 6sense does this with their one-pager:

What Elements Should a Great Sell Sheet Include - AN Intro Paragraph like 6sense
Source: 6sense

With this sheet, they show exactly how different customers have benefited from their services, with real data.

Product Specs + Benefits
Your brand logo, visuals, headline, and intro paragraph help you grab your target audience’s attention and earn their trust. Now you need to sell them on your product, which you can do by listing product features, product benefits, and product specifications.