If you want to communicate with the right people, at the right time, and with the right message, email marketing is a tool you want to take advantage of. However, this tool can also be mistaken for fraud or spam … when used incorrectly. Therefore, with the right strategy, you can impact your customers much more easily.
There’s nothing like a good value proposition waving in your inbox!
Okay, we know what it is. But why should I use email marketing?
The real question is: why not? According to a Hubspot study, email marketing is the third most used marketing channel by companies. If you already have a website and social media, it's time to add another communication tool. Make contact with your audience even closer and more personalized !
Today we will give you 4 reasons to use email marketing in your company's strategy:
1. A universe of reach… and opportunities!
Impact as many people as possible directly. Your brazil whatsapp number brand becomes even closer to the consumer and you only need to gather a database. This database can also be segmented for different types of audience. Not to mention that not everyone is present on social media and cannot guarantee effective communication. In fact, according to Rock Content, 72% of consumers choose email as the best channel to receive communications from companies and brands.
2. There is no arguing with facts: the message landed successfully!
One thing is certain: the email will reach the intended inbox. Don't rely on algorithms! We know that messages don't always reach their intended destination on social media because we depend on their distribution. With email marketing, we can be sure that the message will reach the interested person.
3. Strategies to infinity… and beyond!
Within email marketing, you can also opt for different strategies. Think about it: what makes the most sense for your brand? Is it a monthly newsletter to communicate what’s happening in the company? Or do you have a much more commercial positioning and want to communicate unmissable offers? And if you have an online store , have you thought about an automated email flow for abandoned carts? We know… the possibilities are endless, as are the strategies. Be creative and get the message across!
4. The house becomes a good investment!
Did you know that the ROI (Return On Investment) of email marketing is one of the highest among marketing channels? This is explained by the fact that it involves a low investment compared to a high conversion rate. In the case of e-commerce , for example, this reality is even more prevalent. Why? It's simple: according to a study by Klaviyo, automation flows can represent up to a quarter of your sales! If you want to sell, be present in the right places, at the right time!
Don't let opportunities go to spam!
As you have seen so far, there are countless advantages to using email marketing. Strategies can range from monthly newsletters to automation flows designed to lead the customer to the final sale.