Content marketing campaigns bring in new traffic,

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Once you know your leads, deliver relevant content to them—specifically.

Imagine you sell cars. You don’t need to convince customers that they need a car. They know that already. You need to convince them why they (specifically) need your car (specifically).

Targeted content speaks to where a lead is at with their problem—and provides a solution. (That’s you.)

Of course, you’ll need more than one type bahamas telegram data of targeted content. Why? Your leads are at different stages, encounter different problems, and have different product interest areas. (This is where the lead buckets come in.)

But the more you target? The more you sell.

3. Use Multiple Touch Points on Multiple Channels
It takes an average of eight touches to make a sale. And the more channels? The better.

Effective lead nurturing begins with gentle outreach, and increases in pressure as they move through your sales funnel. Multiple touch points, multiple channels. It may look like:

Social media connections and engagement,
Newsletters and more emails,
Phone calls—follow up, follow up,
Follow up after the deal is closed,
Follow up for cross-selling and upselling
Including multiple channels in your lead nurture campaigns is now critical, with research showing that B2B buyers regularly use an average of 10 or more channels to communicate with suppliers.