You're going into a hard sell too early.
Posted: Tue Jan 28, 2025 10:54 am
No one likes to be rushed, especially in B2B. According to Sirius Decisions, the average B2B buyer consumes 17 pieces of content throughout the buying cycle . And according to Rain Sales Training, it takes an average of eight touchpoints with the sales team to schedule the first meeting with a new prospect .
Needless to say, you need to be patient with your leads.
They are used to taking their time during a long sales cycle, so be sure to reach out to them when they indicate they are ready to talk, such as when they fill out a high-intent form (e.g., “request a demo”).
14. Your forms ask too many questions
Back in 2011, HubSpot ran an experiment in which they egypt mobile database analyzed over 40,000 of their clients' landing pages.
Goal: See how the number of form fields on landing pages affected conversion rates.
They tested three types of form fields:
Single line form fields
Multiline form fields
Dropdown form fields
The results weren't exactly surprising, but they were still very informative: the more form fields on a landing page, regardless of their type, the lower the conversion rate.
Needless to say, you need to be patient with your leads.
They are used to taking their time during a long sales cycle, so be sure to reach out to them when they indicate they are ready to talk, such as when they fill out a high-intent form (e.g., “request a demo”).
14. Your forms ask too many questions
Back in 2011, HubSpot ran an experiment in which they egypt mobile database analyzed over 40,000 of their clients' landing pages.
Goal: See how the number of form fields on landing pages affected conversion rates.
They tested three types of form fields:
Single line form fields
Multiline form fields
Dropdown form fields
The results weren't exactly surprising, but they were still very informative: the more form fields on a landing page, regardless of their type, the lower the conversion rate.