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Posted: Sun Dec 22, 2024 8:15 am
Internet Marketing Tools Let's move on to the main tools that are most often used in Internet marketing to increase sales, in parallel with the development and refinement of the product and service. 1. Contextual, media advertising and retargeting Contextual advertising is ads that are displayed in search engines based on user requests and advertising networks. Currently, this tool only works in Yandex.
Contextual advertising looks like this: Examples of contextual malaysia phone number list advertising in search results Examples of contextual advertising in search results This is one of the most popular Internet marketing tools, as it allows you to achieve the main goal of most businesses - to increase the number of applications and sales, as well as track where the budget was spent and what was most effective.
To better understand what contextual advertising is, we have prepared a separate detailed article. Contextual advertising in Yandex Direct: benefits, formats and possibilities Read also Contextual advertising in Yandex Direct: benefits, formats and possibilities Display advertising is online banners that are shown to users to achieve maximum reach and increase brand or product awareness among the target audience.
Example of online banner Example of an online banner Retargeting is an additional tool that allows you to redirect ads to users who have performed a certain action. For example, they viewed a product but did not add it to the cart, bought from you earlier, or have already seen a banner but did not click on it.
2. SEO promotion (Search Engine Optimization) The main task of SEO is to optimize the site for search engines and algorithms so that the user can find the site by keywords in organic search results. The difference between organic search results and search results from contextual advertising is that organic search results are free and depend on the site settings.
Contextual advertising looks like this: Examples of contextual malaysia phone number list advertising in search results Examples of contextual advertising in search results This is one of the most popular Internet marketing tools, as it allows you to achieve the main goal of most businesses - to increase the number of applications and sales, as well as track where the budget was spent and what was most effective.
To better understand what contextual advertising is, we have prepared a separate detailed article. Contextual advertising in Yandex Direct: benefits, formats and possibilities Read also Contextual advertising in Yandex Direct: benefits, formats and possibilities Display advertising is online banners that are shown to users to achieve maximum reach and increase brand or product awareness among the target audience.
Example of online banner Example of an online banner Retargeting is an additional tool that allows you to redirect ads to users who have performed a certain action. For example, they viewed a product but did not add it to the cart, bought from you earlier, or have already seen a banner but did not click on it.
2. SEO promotion (Search Engine Optimization) The main task of SEO is to optimize the site for search engines and algorithms so that the user can find the site by keywords in organic search results. The difference between organic search results and search results from contextual advertising is that organic search results are free and depend on the site settings.