China SaaS Marketing: 6 Reasons Why Your SaaS Isn’t Selling in China
Posted: Sun Dec 22, 2024 8:21 am
China has been slower to adopt the widespread usage of software-as-a-service (SaaS) to improve workplace efficiency. But that is changing! Rising labour costs, an aging workforce, and more remote work employees are some of the trends that are pushing Chinese companies to become more efficient and to consider using SaaS to do so.
Not only that, but Chinese companies are quickly expanding abroad and becoming more international, and therefore need improved coordination on a global scale.
It’s not uncommon for a Western SaaS company to receive some malaysia number Chinese business without specifically targeting China.
If you’re a SaaS company, what’s holding you back from making more sales in China?
We’ve worked on a bunch of SaaS campaigns, ranging from pre-unicorn Grammarly to Microsoft to early-stage education startups, and here are the most common obstacles we see.
Table of Contents
You’re Not Emphasizing Your Global Advantages Enough
You Lack Chinese Customer Support
Your Price is Too High
Your Website is Too Slow
Your Website Isn’t Localized
You Haven’t Built Enough Trust in Your Brand
You’re Not Emphasizing Your Global Advantages Enough
You probably already have competition in China, and there’s a fair chance that they do China’better than you do. But that doesn’t mean they provide a better global solution than you.
Does your tool integrate with Google better than the Chinese competitors’ tools do? Does it have an English version? These aren’t major benefits for companies that only operate in China with only Chinese-speaking staff. But they’re great for Chinese businesses that operate within a network of global partners. And there are a lot of those companies!
The market of globalized Chinese businesses may be small compared to China’s population, but that doesn’t mean it’s small.
If you’re targeting that market, go ahead and flaunt that you are a German/US/Canadian business rather than Chinese. Show how well you integrate with the apps of the Rest of the World (RoW), and how you can help Chinese businesses grow abroad.
You Lack Chinese Customer Support
“你好，你有中文客服吗?”
If you can’t answer it, then it’s time to get help from somebody who can. (By the way, it means “Hello, do you have Chinese customer support?”)
Chinese Internet users have been trained to expect fast, efficient Chinese-language support in all aspects of their lives. Every online store they go to has it. If they can’t get a little help quickly, they might get cold feet.
So make sure you have a Chinese-speaking staff member or partner on hand to help you out.
Your Price is Too High
Despite some bad advice I’ve read online, Chinese businesses will pay for software. In fact, they’ll pay for any solution that will help them make more money.
Not only that, but Chinese companies are quickly expanding abroad and becoming more international, and therefore need improved coordination on a global scale.
It’s not uncommon for a Western SaaS company to receive some malaysia number Chinese business without specifically targeting China.
If you’re a SaaS company, what’s holding you back from making more sales in China?
We’ve worked on a bunch of SaaS campaigns, ranging from pre-unicorn Grammarly to Microsoft to early-stage education startups, and here are the most common obstacles we see.
Table of Contents
You’re Not Emphasizing Your Global Advantages Enough
You Lack Chinese Customer Support
Your Price is Too High
Your Website is Too Slow
Your Website Isn’t Localized
You Haven’t Built Enough Trust in Your Brand
You’re Not Emphasizing Your Global Advantages Enough
You probably already have competition in China, and there’s a fair chance that they do China’better than you do. But that doesn’t mean they provide a better global solution than you.
Does your tool integrate with Google better than the Chinese competitors’ tools do? Does it have an English version? These aren’t major benefits for companies that only operate in China with only Chinese-speaking staff. But they’re great for Chinese businesses that operate within a network of global partners. And there are a lot of those companies!
The market of globalized Chinese businesses may be small compared to China’s population, but that doesn’t mean it’s small.
If you’re targeting that market, go ahead and flaunt that you are a German/US/Canadian business rather than Chinese. Show how well you integrate with the apps of the Rest of the World (RoW), and how you can help Chinese businesses grow abroad.
You Lack Chinese Customer Support
“你好，你有中文客服吗?”
If you can’t answer it, then it’s time to get help from somebody who can. (By the way, it means “Hello, do you have Chinese customer support?”)
Chinese Internet users have been trained to expect fast, efficient Chinese-language support in all aspects of their lives. Every online store they go to has it. If they can’t get a little help quickly, they might get cold feet.
So make sure you have a Chinese-speaking staff member or partner on hand to help you out.
Your Price is Too High
Despite some bad advice I’ve read online, Chinese businesses will pay for software. In fact, they’ll pay for any solution that will help them make more money.