Examples of customer-centric marketing
Posted: Wed Jan 29, 2025 4:21 am
Hubspot and its partner ComExplorer
You know very well that Hubspot is the greatest exponent of Inbound Marketing . This agency as a service provider is the best example we can show you on how to create a customer-centric strategy. One of its partners, ComExplorer, says that Hubspot was the perfect solution for their needs as a client.
ComExplorer is a French Inbound chiropractor email address Marketing agency founded in 2015. In its early days, it used WordPress for its website and blog, some plugins to create its landing pages, and Google Analytics to monitor traffic and visitor data.
For the rest of the Inbound techniques they considered Mailchimp, Unbounce and Zapier, but ComExplorer later realized that tracking each action with separate tools was very complicated.
That’s when they thought of Hubspot. Its founder and CEO, William Troillard, had already heard about the software and therefore knew that an “all-in-one” solution that included all the tools needed to do Inbound Marketing was the solution.
ComExplorer highlights that what most impressed him about Hubspot was the level of technical support he received to properly manage its software. In other words, the Customer Centric Approach strategy of this software focuses on Customer Success.
Hubspot understood that marketing in the online environment is complicated; certainly, the industry gives you the tools you need, but working separately makes measuring and analyzing marketing actions more complicated.
Therefore, it created a perfect solution: an all-in-one software to improve the impact of marketing and sales strategies, thus maximizing business profitability.
Koetz Advocacy
It is a law firm in Brazil with two offices that began investing in digital marketing in 2011, but over time understood that customer-centric marketing is the best option.
He began to create legal content written by lawyers from his firm using simple language and without legal jargon, and focused on social security. They understood that the key to a successful marketing strategy is to focus on the needs of potential clients and customers.
Therefore, they started creating content to differentiate themselves in the market and to get closer to their target audience.
Remember that a strategy based on the Customer Centric Approach must be applied in all stages of the Buyer Journey , mainly because the purchasing experience begins from the first touch with the leads .
You know very well that Hubspot is the greatest exponent of Inbound Marketing . This agency as a service provider is the best example we can show you on how to create a customer-centric strategy. One of its partners, ComExplorer, says that Hubspot was the perfect solution for their needs as a client.
ComExplorer is a French Inbound chiropractor email address Marketing agency founded in 2015. In its early days, it used WordPress for its website and blog, some plugins to create its landing pages, and Google Analytics to monitor traffic and visitor data.
For the rest of the Inbound techniques they considered Mailchimp, Unbounce and Zapier, but ComExplorer later realized that tracking each action with separate tools was very complicated.
That’s when they thought of Hubspot. Its founder and CEO, William Troillard, had already heard about the software and therefore knew that an “all-in-one” solution that included all the tools needed to do Inbound Marketing was the solution.
ComExplorer highlights that what most impressed him about Hubspot was the level of technical support he received to properly manage its software. In other words, the Customer Centric Approach strategy of this software focuses on Customer Success.
Hubspot understood that marketing in the online environment is complicated; certainly, the industry gives you the tools you need, but working separately makes measuring and analyzing marketing actions more complicated.
Therefore, it created a perfect solution: an all-in-one software to improve the impact of marketing and sales strategies, thus maximizing business profitability.
Koetz Advocacy
It is a law firm in Brazil with two offices that began investing in digital marketing in 2011, but over time understood that customer-centric marketing is the best option.
He began to create legal content written by lawyers from his firm using simple language and without legal jargon, and focused on social security. They understood that the key to a successful marketing strategy is to focus on the needs of potential clients and customers.
Therefore, they started creating content to differentiate themselves in the market and to get closer to their target audience.
Remember that a strategy based on the Customer Centric Approach must be applied in all stages of the Buyer Journey , mainly because the purchasing experience begins from the first touch with the leads .