Sales Opportunity Optimization Consultant

[rifat77]

Such leads require further attraction and engagement. Marketing qualified leads are those who already know about your product or service and have shown interest in your offer. They have taken some actions that indicate their interest. For example, they have subscribed to a newsletter, downloaded a product catalog, added a product to a cart, etc. They are also not yet ready to buy, but are open to further interaction with your offer. Sales accepted leads are leads that have moved from marketing to sales for further qualification. They have completed certain stages of interaction with the brand, but have not yet made a purchase.



Managers should contact such leads and german whatsapp number confirm their readiness to order. Sales qualified leads are those who are already clearly interested in the product and express a clear desire to become your customers. They request price lists, find out the terms of delivery, agree on a product demonstration, etc. They are ready to buy. In this case, the business’s task is similar – to guide the potential client from the first acquaintance with the product and brand to the completion of the main target action – purchase. However, there are other methods of qualifying and scoring leads.



For example, using a range of data about potential clients (both in B2C and B2B): demographic: age, gender, location, income and occupation; behavioral: purchase history, online activity and interactions with the brand; financial: company size, industry and projected sales; business: the company's needs, the problems it solves, and its goals. Once leads have been assessed, qualified, and scored, they can be divided into groups based on their potential business value. Leads with the highest value can be assigned to experienced sales managers who are able to successfully close deals with them. Leads with less value are generally assigned to less experienced sales or marketing professionals for further processing.