In this guide we will talk about:
What is keyword research?
How to do good keyword research?
Tools for keyword research
How to perform a keyword assessment?
Possible keyword classifications: categories, order and groups of organic keywords
How to translate keyword research into a concrete action philippines telephone number plan?
Tips for regular review and adaptation of keyword research
What is keyword research?
Keyword research is an investigation of the keywords or search terms that are relevant to our business and clients, and for which we want to be visible in search engines in organic or pay-per-click positions to attract traffic to our website aligned with our business objectives.
How to do good keyword research?
The first thing we need to do is make an initial list of keywords that we can use on our website and then filter them, group them, sort them and establish a priority from highest to lowest importance in order to best impact the SEO process .
If there is already a website, then we need to look at the products or services it sells and the business objectives to get an initial list to complete with the questions we ask the client about how they would search for their own services and products and what questions users ask before hiring or buying from them.
To make this initial list of keywords we will need a series of tools that will help us.
Tools for keyword research
Personally, I recommend the following tools, I have included both free and paid ones:
Google Ads Keyword Planner
This tool requires a Google Ads account and allows us to discover new keywords and check search volume.
What is keyword research - Google Ads Keyword Planner
If we use the option to discover new keywords we can see the average monthly searches, the competition and the estimated bids at the top and bottom of the page.