How to Get Reviews from Real Customers
Posted: Wed Jan 29, 2025 5:52 am
When starting to work with customer feedback, you need to figure out where they will write and read opinions about the company. Is your target audience online or offline? This is what the response parameters will depend on.
In a law firm or medical center, it would be appropriate to hang thank-you notes on the walls. In a cafe, visitors can write a review next to the menu on a chalk board.
In today's reality, any organization has its fishing and forestry email list own website. It is these resources that become a place where consumers share their opinions about services and products. Potential buyers also look for them there. What are the ways to collect customer reviews?
Email
If you want the consumer to write their opinion, ask them about it. This will be easy to do if you have the buyer's email address. The letter may not only contain a request to leave a response. You can also ask how satisfied the person is with the quality of the product or service provided.
Customer Survey Strategy
Source: shutterstock.com
There are two methods of using email to get customer feedback.
Letter to the consumer one week after purchasing your product
Send the customer a request for feedback after they receive and test the purchased product. The letter sent should be composed correctly. It is desirable that it contains a personal appeal. Wait for an answer. If there is none, send another reminder and limit yourself to this. Do not bombard people with letters, otherwise correspondence from you will be sent to "Spam", which will lead to the loss of a very useful tool for interacting with customers.
Mailing to the customer base
Having a customer base and sending out mailings to it is a great opportunity to collect consumer opinions about the company as a whole, the quality of goods and services, the proportionality of prices, the relevance of content on the site and in letters, etc. To use this tool effectively, segment subscribers by activity level and date of addition. Send out a letter asking for their opinion. If the buyer is a long-standing subscriber and shows interest in the service or product, then they are very likely to leave a response as a token of gratitude.
Calling
To collect responses, you can use not only Internet services, but also a regular phone. Maintain a customer base of phone numbers to call customers to get service quality ratings. The main disadvantage of this method is that it can be an irritant for some people.
To get good detailed reviews, it is recommended to adhere to the following principles: politeness, unobtrusiveness, no frequent calls. Be sure to record phone conversations. Then they can either be translated into text or the audio recording can be posted on the Internet.
Feedback form
Most online stores and service sites have special forms that allow you to quickly send questions and responses. This method is convenient for users, since it does not require creating unnecessary accounts or additional registration. Consumers only need to write two or three sentences.
To create feedback forms, you can use the following methods:
Using form builders, which are offered by a large number of Internet services. This is a simple and accessible solution that does not require complex settings.
Creating your own form if you don't want to use third-party services. Don't know programming languages well? In this case, you can use detailed instructions that are easy to find online.
Using forms with comments from social networks. You will find widgets that integrate comments from VKontakte, Facebook and other social networks useful. This will significantly simplify the procedure for writing responses, because many people remain in social network accounts even when they do not use them.
In a law firm or medical center, it would be appropriate to hang thank-you notes on the walls. In a cafe, visitors can write a review next to the menu on a chalk board.
In today's reality, any organization has its fishing and forestry email list own website. It is these resources that become a place where consumers share their opinions about services and products. Potential buyers also look for them there. What are the ways to collect customer reviews?
If you want the consumer to write their opinion, ask them about it. This will be easy to do if you have the buyer's email address. The letter may not only contain a request to leave a response. You can also ask how satisfied the person is with the quality of the product or service provided.
Customer Survey Strategy
Source: shutterstock.com
There are two methods of using email to get customer feedback.
Letter to the consumer one week after purchasing your product
Send the customer a request for feedback after they receive and test the purchased product. The letter sent should be composed correctly. It is desirable that it contains a personal appeal. Wait for an answer. If there is none, send another reminder and limit yourself to this. Do not bombard people with letters, otherwise correspondence from you will be sent to "Spam", which will lead to the loss of a very useful tool for interacting with customers.
Mailing to the customer base
Having a customer base and sending out mailings to it is a great opportunity to collect consumer opinions about the company as a whole, the quality of goods and services, the proportionality of prices, the relevance of content on the site and in letters, etc. To use this tool effectively, segment subscribers by activity level and date of addition. Send out a letter asking for their opinion. If the buyer is a long-standing subscriber and shows interest in the service or product, then they are very likely to leave a response as a token of gratitude.
Calling
To collect responses, you can use not only Internet services, but also a regular phone. Maintain a customer base of phone numbers to call customers to get service quality ratings. The main disadvantage of this method is that it can be an irritant for some people.
To get good detailed reviews, it is recommended to adhere to the following principles: politeness, unobtrusiveness, no frequent calls. Be sure to record phone conversations. Then they can either be translated into text or the audio recording can be posted on the Internet.
Feedback form
Most online stores and service sites have special forms that allow you to quickly send questions and responses. This method is convenient for users, since it does not require creating unnecessary accounts or additional registration. Consumers only need to write two or three sentences.
To create feedback forms, you can use the following methods:
Using form builders, which are offered by a large number of Internet services. This is a simple and accessible solution that does not require complex settings.
Creating your own form if you don't want to use third-party services. Don't know programming languages well? In this case, you can use detailed instructions that are easy to find online.
Using forms with comments from social networks. You will find widgets that integrate comments from VKontakte, Facebook and other social networks useful. This will significantly simplify the procedure for writing responses, because many people remain in social network accounts even when they do not use them.