What to do if competitors click on Yandex.Direct
Posted: Wed Jan 29, 2025 6:29 am
It's not always that simple with the advertising budget. You think it should be enough, but it's spent too quickly. And this doesn't always mean that the ads are working well and potential customers are clicking on them. Often this happens because competitors in Yandex.Direct are spending more money in order to deprive you of your advertising budget faster.
Do they have the right to do this? This graphic design email list is entirely acceptable. And we will explain why below.
Not long ago, it was noticed that robots click on advertisements and spend 2-5, and sometimes 10 seconds on the site. Thus, the number of refusals increases, the depth of views decreases, behavioral indicators worsen, and money for the click is written off.
Most people think it's a coincidence and don't believe that someone could do it on purpose. However, this opinion is wrong.
One day you receive a call from an employee of a company that carries out such clicks. He may tell you that the company has created a special robot that imitates the behavior of a real person, and Yandex does not distinguish it from a bot. The task of such a program is to follow the first links of advertisements in Yandex Direct, that is, the ads of your competitors. Your link will not be clicked if you become a client of this organization. For this, they promise to add your site to a special database.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Yandex knows about the existence of such companies, but does not consider this problem to be global, explaining that money for robot clicks is not written off. The above-mentioned organization may ask for an impressive prepayment for its services - 45,000-50,000 rubles. However, there are people who agree to pay such money, because there are areas where a similar amount is spent on advertising for 2 weeks or even less.
The advertising budget of ordinary users in this case can suffer greatly. Before agreeing to such an offer, weigh everything carefully. And if you still decide to use this service, remember that there is always a chance that one of your competitors paid to click on your ad. And no promised white list will save you. Think about it: if everyone agrees to this service, there will be no one to click.
How to protect yourself from click fraud?
How to protect yourself from click fraud?
Source: Prostock-studio / shutterstock.com
Let us warn you right away that there is no 100% recipe.
The very first thing everyone thinks about is viewing visits through Yandex.Metrica Webvisor. It is quite easy to independently detect click fraud and understand from the behavior that it was a bot. However, you need to spend time on this and then convince Yandex that this is indeed click fraud, and you are not just trying to get your money back.
You can also analyze visitor logs if you understand this. Some users don't have access to them at all. And even if they do, you need to be able to analyze them. And again, you'll have to prove that you're not trying to deceive Yandex with unreliable data.
Do not cooperate with such companies. To get into the white list, you need to provide a list of sites that the bot will not go through. But where is the guarantee that one day this list will not become black?
If you decide to order such a service, remember the following:
If the system really does not distinguish clicks from real people, then, of course, you will be able to deprive your competitor of an advertising budget. But you should understand that thanks to such clicks, the CTR of your competitors in Yandex.Direct can seriously increase.
CTR, as you know, affects the price of a click. The higher it is, the cheaper the click. At first, you will be able to drain your competitor's budget. But after some time, the competitor's price per click will fall, and you will have to pay more and more for bots, since they will need to make more clicks. At this point, you will begin to understand that you started this game in vain.
The money you paid for the click-through service, you could have spent on your advertising and got clients. However, you chose to give it to a dubious organization and instead of the expected effect, you reduced your competitor's advertising costs.
There is a possibility that your data remains in the system. It may be that after refusing to pay for services, you yourself will become an object of click fraud, since you will be put from the white list to the black one.
Do they have the right to do this? This graphic design email list is entirely acceptable. And we will explain why below.
Not long ago, it was noticed that robots click on advertisements and spend 2-5, and sometimes 10 seconds on the site. Thus, the number of refusals increases, the depth of views decreases, behavioral indicators worsen, and money for the click is written off.
Most people think it's a coincidence and don't believe that someone could do it on purpose. However, this opinion is wrong.
One day you receive a call from an employee of a company that carries out such clicks. He may tell you that the company has created a special robot that imitates the behavior of a real person, and Yandex does not distinguish it from a bot. The task of such a program is to follow the first links of advertisements in Yandex Direct, that is, the ads of your competitors. Your link will not be clicked if you become a client of this organization. For this, they promise to add your site to a special database.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Yandex knows about the existence of such companies, but does not consider this problem to be global, explaining that money for robot clicks is not written off. The above-mentioned organization may ask for an impressive prepayment for its services - 45,000-50,000 rubles. However, there are people who agree to pay such money, because there are areas where a similar amount is spent on advertising for 2 weeks or even less.
The advertising budget of ordinary users in this case can suffer greatly. Before agreeing to such an offer, weigh everything carefully. And if you still decide to use this service, remember that there is always a chance that one of your competitors paid to click on your ad. And no promised white list will save you. Think about it: if everyone agrees to this service, there will be no one to click.
How to protect yourself from click fraud?
How to protect yourself from click fraud?
Source: Prostock-studio / shutterstock.com
Let us warn you right away that there is no 100% recipe.
The very first thing everyone thinks about is viewing visits through Yandex.Metrica Webvisor. It is quite easy to independently detect click fraud and understand from the behavior that it was a bot. However, you need to spend time on this and then convince Yandex that this is indeed click fraud, and you are not just trying to get your money back.
You can also analyze visitor logs if you understand this. Some users don't have access to them at all. And even if they do, you need to be able to analyze them. And again, you'll have to prove that you're not trying to deceive Yandex with unreliable data.
Do not cooperate with such companies. To get into the white list, you need to provide a list of sites that the bot will not go through. But where is the guarantee that one day this list will not become black?
If you decide to order such a service, remember the following:
If the system really does not distinguish clicks from real people, then, of course, you will be able to deprive your competitor of an advertising budget. But you should understand that thanks to such clicks, the CTR of your competitors in Yandex.Direct can seriously increase.
CTR, as you know, affects the price of a click. The higher it is, the cheaper the click. At first, you will be able to drain your competitor's budget. But after some time, the competitor's price per click will fall, and you will have to pay more and more for bots, since they will need to make more clicks. At this point, you will begin to understand that you started this game in vain.
The money you paid for the click-through service, you could have spent on your advertising and got clients. However, you chose to give it to a dubious organization and instead of the expected effect, you reduced your competitor's advertising costs.
There is a possibility that your data remains in the system. It may be that after refusing to pay for services, you yourself will become an object of click fraud, since you will be put from the white list to the black one.