Does your company practice digital remarketing?
Posted: Wed Jan 29, 2025 6:33 am
Learn how to increase your sales with a different strategy.
If you use digital marketing to promote your company, you have certainly heard about the digital remarketing strategy.
If you've never heard of it or know very little about it, today we're going to explain everything about this very important action to increase your company's sales.
But what is digital remarketing?
First of all, remarketing is nothing more than reaching people who have already shown interest in your product. In other words, it means staying in the spotlight for those who have already had contact with your company, products and services and being present at a more advanced stage of the consumer's purchasing journey.
With this strategy, you use a paid tool to display your ads and instagram data content and “market it again.” This strategy helps improve sales, since users who didn’t buy the product right away are tempted to see it again and again until they convert.
When to use digital remarketing
Knowing that remarketing aims to make the brand remembered by the potential customer when they decide on the purchase factor, it is necessary that the action is planned according to the different stages of the sales funnel . This way, the consumer will be taken to the next stage until the sale conversion occurs.
How to make a remarketing strategy
There are two ways to implement a remarketing strategy through ad management platforms.
Learn a little more about them:
GOOGLE ADS
Digital Remarketing: Search Network
Search Network: This is Google's own results page after a user performs a search. It can be in Images, Maps, Groups, or Shopping. This type of remarketing is limited to the standard text format and re-impacts the user when they search for the same topic again on Google. Using strong keywords ensures that your product appears in a good position in the search.
Digital remarketing: display network
Display Network: These are banners that appear and promote your company, brand, products and services on partner websites. In this case, the user does not need to be researching the subject; they just need to have shown interest beforehand.
SOCIAL MEDIA
Digital remarketing: social networks
On Facebook and Instagram Ads, remarketing appears in the form of an ad or sponsored ads in the news feed.
To increase your sales, it's time to put a well-designed remarketing strategy into practice.
Take advantage of the tips we gave you today and have a second chance to turn that potential customer into a sure sale.
If you use digital marketing to promote your company, you have certainly heard about the digital remarketing strategy.
If you've never heard of it or know very little about it, today we're going to explain everything about this very important action to increase your company's sales.
But what is digital remarketing?
First of all, remarketing is nothing more than reaching people who have already shown interest in your product. In other words, it means staying in the spotlight for those who have already had contact with your company, products and services and being present at a more advanced stage of the consumer's purchasing journey.
With this strategy, you use a paid tool to display your ads and instagram data content and “market it again.” This strategy helps improve sales, since users who didn’t buy the product right away are tempted to see it again and again until they convert.
When to use digital remarketing
Knowing that remarketing aims to make the brand remembered by the potential customer when they decide on the purchase factor, it is necessary that the action is planned according to the different stages of the sales funnel . This way, the consumer will be taken to the next stage until the sale conversion occurs.
How to make a remarketing strategy
There are two ways to implement a remarketing strategy through ad management platforms.
Learn a little more about them:
GOOGLE ADS
Digital Remarketing: Search Network
Search Network: This is Google's own results page after a user performs a search. It can be in Images, Maps, Groups, or Shopping. This type of remarketing is limited to the standard text format and re-impacts the user when they search for the same topic again on Google. Using strong keywords ensures that your product appears in a good position in the search.
Digital remarketing: display network
Display Network: These are banners that appear and promote your company, brand, products and services on partner websites. In this case, the user does not need to be researching the subject; they just need to have shown interest beforehand.
SOCIAL MEDIA
Digital remarketing: social networks
On Facebook and Instagram Ads, remarketing appears in the form of an ad or sponsored ads in the news feed.
To increase your sales, it's time to put a well-designed remarketing strategy into practice.
Take advantage of the tips we gave you today and have a second chance to turn that potential customer into a sure sale.