Don't be afraid to compare and talk about it

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This approach allows you to focus on your advantages. For example, compare the cost of your product with a competitor's analogue. Post any verified information that puts you in a favorable light. This can be anything that is of interest to customers: the results of consumer satisfaction analysis, market share comparison, the technologies used and their effectiveness, information about service and maintenance techniques.


Solved a client's problem? Tell us high school coaches email list about it!

Tell people how your customer's problem was solved. Talk to people in your target audience who were not helped by your competitors. Focus on how you served the customer. Don't go into detail about their bad experience with another company (this should be mentioned completely "accidentally").

No need to name anyone, so as not to be accused of slander and not to be involved in legal proceedings. Just hint to users which of your competitors is not able to serve the client properly.


Differentiate yourself

Marketing guru Jack Trout is the author of Differentiate or Die. That doesn't work for us. Try to figure out how to beat your competitors by maintaining market prices when your rivals are dumping. For example, you can tell customers about the benefits of a quality product.

If you act this way, you will not give your opponent the opportunity to make critical remarks. Competitors will not have time for you, they will be absorbed in the fight with their own kind.


Throw open challenges to your competitors

By openly challenging your competitors, you will get rid of their attacks for a long time, if not forever, and deprive them of the opportunity to promote your business at your expense. Naturally, you will not need any weapons in the literal sense of the word. The duels will be peaceful: openly test products, publish user comparisons, compete.

This method can only be used if you are 100% sure of your rightness and advantages. The results of the duel must be recorded by inviting authoritative representatives of the industry to the jury. By making the results of the jury's work public, you will solve the problem of how to fight dirty competitors.


Ignore the attacks

Ignore your competitors, do your job. This is the most effective way to stop the spread of false rumors, but your faith in the product must be absolutely boundless.

Your blog should regularly feature research results, customer feedback posts, and case studies. Even if you have managed to pull yourself together and ignore the attacks of opponents, consumers need to be fed with positive information and regularly convinced of your competence.

You've probably seen market leaders who weren't professionals and weren't good at working with clients. They simply criticized other people's projects and positioned themselves correctly. You probably had a hard time resisting the urge to point out your opponent's incompetence.

You are doing everything right. You should not get involved in squabbles, first of all, because nerve cells do not regenerate. In addition, having defeated one upstart, you will soon encounter new ones. It is better to direct energy into a peaceful channel: improve your product, improve marketing.


All the above methods are constructive, so they will help you not only understand how to fight competitors, but also win this battle. The hardest thing is to ignore the attacks, but if you can handle yourself, this method will be the most effective.