We continue with the previous example
Posted: Wed Jan 29, 2025 7:51 am
Peter has already made the decision to purchase. He is probably anxious to get his new computer. Therefore, he is more likely to purchase the computer if free and expedited shipping is offered.
Meanwhile, Maria, the project manager, may need final approval from her bosses to make her purchase, but she'll also be eager to get started. A free trial may be the way to get her leads for commercial real estate through this phase.
5. Post-purchase evaluation
At this stage of the process, the path to purchase has been taken: the customer has already paid for your product. However, that doesn't mean their journey is complete; now they are reflecting on whether they made the right decision.
If you feel that the item you purchased meets your needs, you will feel satisfied. On the other hand, if your purchase does not meet your needs, you will feel buyer's remorse.
The post-purchase period is an opportunity for the company to continue interacting with the customer and build loyalty , which will translate into new direct sales or their recommendation of your brand.
This is the time to offer excellent after-sales service, ask for reviews or feedback, and suggest additional products or services that may interest your customer.
Satisfied customers may buy from you again and may even recommend your brand. Those who experience buyer's remorse may reject your brand and even share their negative experience with others.
We continue with the previous example
Peter is using the computer and discovering what he likes and dislikes. Reading resources that show him how to use it better might make him like it more.
Maria is going through a similar process. She is using the tool, distributing it to her team, and listening to feedback from her colleagues. Seeing articles about how this software has helped manage other projects will likely improve her perception of the product.
Optimize the phases of the purchasing process
Purchasing Process Example
Let's say you sell digital cameras and someone is interested in buying a new camera. The purchasing process might look like this:
Need recognition. The customer realizes that they need a new camera, either because the current one is no longer working or because they want a better quality one.
Searching for information. The potential customer begins to research on the Internet about brands, models and prices of digital cameras available on the market.
Evaluating options. After your research, you have a list of cameras that might meet your needs. At this stage, you begin comparing cameras in terms of price, quality, and features.
Purchase decision. Finally, you decide which camera to buy based on your evaluation and proceed to make the purchase.
Post-purchase evaluation. After using the camera for a while, the customer will evaluate their satisfaction with the camera and their purchasing decision.
Meet Genwords: experts in Digital Marketing
At Genwords, a Digital Marketing agency , we specialize in helping you understand and optimize your customers' purchasing process so you can achieve your sales goals.
We offer a range of services from content creation and SEO to social media management, each designed to enhance your online presence and help you attract and retain customers.
With our knowledge and experience we can help you identify the key stages in your customers' purchasing process and implement effective strategies to guide them through this process.
Meanwhile, Maria, the project manager, may need final approval from her bosses to make her purchase, but she'll also be eager to get started. A free trial may be the way to get her leads for commercial real estate through this phase.
5. Post-purchase evaluation
At this stage of the process, the path to purchase has been taken: the customer has already paid for your product. However, that doesn't mean their journey is complete; now they are reflecting on whether they made the right decision.
If you feel that the item you purchased meets your needs, you will feel satisfied. On the other hand, if your purchase does not meet your needs, you will feel buyer's remorse.
The post-purchase period is an opportunity for the company to continue interacting with the customer and build loyalty , which will translate into new direct sales or their recommendation of your brand.
This is the time to offer excellent after-sales service, ask for reviews or feedback, and suggest additional products or services that may interest your customer.
Satisfied customers may buy from you again and may even recommend your brand. Those who experience buyer's remorse may reject your brand and even share their negative experience with others.
We continue with the previous example
Peter is using the computer and discovering what he likes and dislikes. Reading resources that show him how to use it better might make him like it more.
Maria is going through a similar process. She is using the tool, distributing it to her team, and listening to feedback from her colleagues. Seeing articles about how this software has helped manage other projects will likely improve her perception of the product.
Optimize the phases of the purchasing process
Purchasing Process Example
Let's say you sell digital cameras and someone is interested in buying a new camera. The purchasing process might look like this:
Need recognition. The customer realizes that they need a new camera, either because the current one is no longer working or because they want a better quality one.
Searching for information. The potential customer begins to research on the Internet about brands, models and prices of digital cameras available on the market.
Evaluating options. After your research, you have a list of cameras that might meet your needs. At this stage, you begin comparing cameras in terms of price, quality, and features.
Purchase decision. Finally, you decide which camera to buy based on your evaluation and proceed to make the purchase.
Post-purchase evaluation. After using the camera for a while, the customer will evaluate their satisfaction with the camera and their purchasing decision.
Meet Genwords: experts in Digital Marketing
At Genwords, a Digital Marketing agency , we specialize in helping you understand and optimize your customers' purchasing process so you can achieve your sales goals.
We offer a range of services from content creation and SEO to social media management, each designed to enhance your online presence and help you attract and retain customers.
With our knowledge and experience we can help you identify the key stages in your customers' purchasing process and implement effective strategies to guide them through this process.