Tips to keep in mind when creating Facebook ads
Posted: Wed Jan 29, 2025 7:51 am
Choose what type of video you are going to make
There are two ways to use Facebook video advertising:
You can create your video ads on the platform, either with a single video ad or through a video presentation, which can have a maximum of 7 images.
Or you could promote a video you've already posted on your website. This option is usually cheaper and usually generates more profit.
Provides value
Initially, you only have 3 seconds to convince lawyer email list users to watch your video. Therefore, you need to grab their attention from the start. And that can be achieved by engaging your target audience from the start.
Make sure your ad is creative, clear and concise , and try to include some special tips. You only have a maximum of 120 minutes to achieve this.
Focus on quality
Because you could have the best script in the world, but if you don't pay attention to quality and neglect it, this is not going to help you at all.
Make sure you have the best conditions, such as adequate lighting, good audio, a clear image and, in general, a perfect staging.
Try to connect on a personal level
As consumers, we are usually more oriented towards the emotions that a product evokes than towards the product itself when it comes to purchasing.
So focus on interacting with your potential customers, don't act like a company without personality, show that your business is human and cares about generating connections with people.
Take care of the title and the thumbnail image
Since it will be the first thing your audience sees when your Facebook Video Ads appear.
If you make your title eye-catching, you'll have a better chance of catching the user's attention, and imagine the effect you could have if you also pique their interest with the thumbnail image.
Don't forget the subtitles
Having subtitles on your Facebook Video Ads can help you get better results , since you must take into account that there are people who will not be able to activate the sound and thanks to the subtitles they will be able to continue watching your video without problems.
Also consider that if your video is in Spanish but you include English subtitles, you will be expanding your audience range.
It has a good description
Get inspired and try to write an attractive description that will convince the user to view your ad.
Make sure the description generates curiosity, be creative and, above all, tell them what they can find in your video.
Include a compelling call to action
Calls to action are really essential, so never publish an ad that doesn't include one.
This consists of mentioning a word, phrase or button that invites users to take a specific action that you have previously defined.
There are two ways to use Facebook video advertising:
You can create your video ads on the platform, either with a single video ad or through a video presentation, which can have a maximum of 7 images.
Or you could promote a video you've already posted on your website. This option is usually cheaper and usually generates more profit.
Provides value
Initially, you only have 3 seconds to convince lawyer email list users to watch your video. Therefore, you need to grab their attention from the start. And that can be achieved by engaging your target audience from the start.
Make sure your ad is creative, clear and concise , and try to include some special tips. You only have a maximum of 120 minutes to achieve this.
Focus on quality
Because you could have the best script in the world, but if you don't pay attention to quality and neglect it, this is not going to help you at all.
Make sure you have the best conditions, such as adequate lighting, good audio, a clear image and, in general, a perfect staging.
Try to connect on a personal level
As consumers, we are usually more oriented towards the emotions that a product evokes than towards the product itself when it comes to purchasing.
So focus on interacting with your potential customers, don't act like a company without personality, show that your business is human and cares about generating connections with people.
Take care of the title and the thumbnail image
Since it will be the first thing your audience sees when your Facebook Video Ads appear.
If you make your title eye-catching, you'll have a better chance of catching the user's attention, and imagine the effect you could have if you also pique their interest with the thumbnail image.
Don't forget the subtitles
Having subtitles on your Facebook Video Ads can help you get better results , since you must take into account that there are people who will not be able to activate the sound and thanks to the subtitles they will be able to continue watching your video without problems.
Also consider that if your video is in Spanish but you include English subtitles, you will be expanding your audience range.
It has a good description
Get inspired and try to write an attractive description that will convince the user to view your ad.
Make sure the description generates curiosity, be creative and, above all, tell them what they can find in your video.
Include a compelling call to action
Calls to action are really essential, so never publish an ad that doesn't include one.
This consists of mentioning a word, phrase or button that invites users to take a specific action that you have previously defined.