How does TOFU MOFU BOFU work ?

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The stages of the sales funnel (TOFU, MOFU, and BOFU) will vary by company, but are generally divided into four sections.

Awareness – This stage includes the largest number of potential customers. It is in this phase that customers have determined a problem, have begun searching for a solution, and are aware of an organization through content marketing, an email campaign, social media marketing, or other avenues.
Interest – At this stage, the number of customer prospects begins to decrease, but the possibility of a sales conversion increases. Generally, this is when the customer will engage with the organization, request more information, and ask questions.
Decision : Once the customer has learned about the list of timeshare owners organization, approached them, and sought answers to questions, it is time to make a decision. This stage of the process may include sales pitches and further research into the different options presented by the organization.
Action : All the stages mentioned above are channeled towards the last step: action. At this point, the customer has decided to purchase the product.
Why create a conversion funnel
Nowadays, businesses need to have an online presence. A website is the best way to make your brand and products known to your potential customers. However, in the online world, it can be difficult to convince users that the solutions you offer on your website can solve their problems or meet their needs.


TOFU, MOFU and BOFU

However, if your website is well designed for sales, control over your visitors becomes easier and your company or business will have important and accurate information about your potential customers. In addition, the conversion process will be simpler.

In this sense, a sales funnel (TOFU, MOFU and BOFU) is the best option to simplify the sales process and help you attract ideal customers.

In addition, there are other benefits that you will get if you create a sales funnel. Let's see

An optimized sales funnel will give you the opportunity to filter your visitors and provide a purchasing process focused on visitors who really want to buy your product. It will also allow you to identify your users' purchasing behavior, as well as their preferences, tastes, etc. With this information, you can fine-tune your design to offer a better customer experience on the next purchase.
By creating your funnel you will be able to automate your processes, such as the purchasing process. This way, you will be able to monitor the phases the user is going through.
You will know for sure how many conversions you have achieved, how many visitors you need to receive to earn a conversion. In other words, valuable data that allows you to be aware of the effectiveness of your sales funnel in the digital space.
A sales funnel will allow you to identify the phases in which you should invest more. The user goes through 3 key stages (TOFU, MOFU, BOFU) before conversion: discovery, consideration and decision. Right? Usually, the Consideration stage is the one in which you should invest more budget and effort, since this is where they are thinking about buying, but anything can make them change their mind.
As you can see, creating a conversion funnel is almost mandatory, because otherwise it is more difficult to understand, measure and make predictions related to the sales process.