A club can serve the whole family
Posted: Wed Jan 29, 2025 8:21 am
This opportunity to take orders through email means you can ensure a customer’s Success Pack is ready for them to pick up when they’re next at the club. It’s so easy to order drawstring bags with your company’s logo on, pack a small hand sanitiser, pre-packaged wristbands etc.
There are many ways to get creative. By taking orders ahead of time through an email campaign via the LoveAdmin app, you can sell small items and not worry about having inventory left over.
Example – A Success Pack is priced at £20. A programme europe rcs data with 200 athletes has 50 families that want to purchase a pack. That’s an extra £1,000!
When we think about increasing services (i.e. classes/training sessions) per family at the club, are you taking the parents and siblings into account?
Parent rooms or spaces are great places to capture attention. Put up a Family Calendar in the parent area with some fun opportunities for athlete and parent sessions, bring-a-sibling-to-class day, or a dress like your favourite coach day. Many clubs have success with themed days and ask for donations to support the fun. These are great ways to increase income for new services.
Example – An extra athlete and parent session per month is priced at £15. A programme with 200 athletes has 20 families that sign up for the class each month. That’s an extra £300/month and £3,600/year.
Another great way to increase income per family is to increase prices. We know – price increases are scary. So let’s break it down.
Inflation means living costs can go up each year. Vendor costs can go up. It costs you more to run the business every year without fail. So, if you don’t increase prices each year to match that cost of business, you’re going to lose out.
There are many ways to get creative. By taking orders ahead of time through an email campaign via the LoveAdmin app, you can sell small items and not worry about having inventory left over.
Example – A Success Pack is priced at £20. A programme europe rcs data with 200 athletes has 50 families that want to purchase a pack. That’s an extra £1,000!
When we think about increasing services (i.e. classes/training sessions) per family at the club, are you taking the parents and siblings into account?
Parent rooms or spaces are great places to capture attention. Put up a Family Calendar in the parent area with some fun opportunities for athlete and parent sessions, bring-a-sibling-to-class day, or a dress like your favourite coach day. Many clubs have success with themed days and ask for donations to support the fun. These are great ways to increase income for new services.
Example – An extra athlete and parent session per month is priced at £15. A programme with 200 athletes has 20 families that sign up for the class each month. That’s an extra £300/month and £3,600/year.
Another great way to increase income per family is to increase prices. We know – price increases are scary. So let’s break it down.
Inflation means living costs can go up each year. Vendor costs can go up. It costs you more to run the business every year without fail. So, if you don’t increase prices each year to match that cost of business, you’re going to lose out.