Screenshot from similarweb

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Brand engagement metrics looking at the google leak, we also see that google measures user engagement as a signal of brand strength. Brand engagement metrics include user engagement factors like click-through rate (ctr) and user interaction with brand content. Higher engagement can positively impact rankings. This means that focusing on increasing user engagement is the most important aspect of brand seo.

The best way to assess user oman cell phone number engagement on your site is to compare engagement metrics with those of your competitors. For example, if we analyze toyota.com and its four competitors using the likeweb website performance report, looking at the engagement metrics, we see that ford.com is becoming more engaged across almost all metrics. Screenshot from similarweb, october 2024.



Screenshot from similarweb, october 2024. One of the best ways to improve user experience is to focus on site navigation. This means figuring out the flow of information on your site and incorporating it into: url structure. Bread crumbs. Top-level menu. Also, make sure that the top portion of each piece of content directly addresses user intent.