We tested both Zoom and VooV Meeting for cross-border calls between China and Europe. Despite Zoom cutting meetings after 40 minutes on the free plan, it’s still providing much better call quality when indonesia phone number list compared to VooV; furthermore, there’s no VPN required (a huge improvement compared to last year). On top of all this, Zoom allows attendees to join the call via a link while Tencent requires users to set up an account with their phone number. So, unless beautifying filters are a deal-breaker at your office, we’d still suggest sticking to Zoom.
Real estate
Chinese buyers are snapping up International real estate again. Wealthy investors see this as an opportunity to buy properties at relatively low prices.
From a marketer’s point-of-view, we expect that Chinese buyers will compare real estate options in multiple countries. Countries with better future economic outlooks should attract more investment-minded buyers. Meanwhile, buyers that are simply looking for a place for them or their children to live will also consider factors like COVID-19 risks, education and perceptions of safety.
Gaming
China’s video game market grew to 73 billion Yuan in Q1 2020, 25% higher than the previous quarter. Most of the revenue is from mobile games. During this time, the pandemic caused some bottlenecks for certain types of games. Games from outside of China need to be approved within other jurisdictions first (such as Japan’s CRRO), but that was put on pause. Plus, logistics bottlenecks made it hard to send physical games. Tencent’s revenue for mobile games rose 64% to 35 billion Yuan, with most of the increase coming from Honor of Kings and Game for Peace.
Exercise
Indoor exercise apps rise, outdoor exercise apps falter.
With people unable to go outdoors, some of them were getting noticeably chubbier…. So many started exercising indoors instead. One of the leaders in this space is Keep. Keep was at a growth plateau in 2019, but the pandemic gave it room to shine. It’s ranking on the Apple App Store went from less than 200 to top 50, with up to 6 million users per day. This was much better than exercise apps that didn’t have a focus on indoor exercise.
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The above pieces are excerpts from recent weekly newsletters. In each newsletter, our team of Chinese and foreign marketing experts share their point-of-view on Chinese consu