Let's start with the term "web analyst"
Posted: Wed Jan 29, 2025 9:46 am
Do not ignore free webinars - there you can learn fresh tips from social network experts and evaluate the level of speakers in a particular company before buying a paid course. Basic knowledge can also be obtained by studying YouTube videos and applying knowledge on your own business account on Instagram. But to become a full-fledged specialist, long-term training at a large online school and practice on a commercial project are more suitable.One of the most interesting and complex Internet professions is a web analyst. In this article, we will give a detailed overview of this profession, tell you what a web analyst does, what are the pros and cons, and how to become a web analytics specialist.
A web analyst, or marketing analyst , is an expert in collecting and analyzing data about web page visitors and improving the efficiency of web resources. A web analytics specialist can, based on data collected using analytics systems, formulate hypotheses for improving website performance: increasing conversion, increasing the number of target instagram datavcustomers, optimizing ineffective website elements and advertising campaign settings, and saving the advertising budget. Thus, a web analyst has to deal with large amounts of data collected in analytics systems, such as Yandex.Direct or Google Analytics. The specialist analyzes over different parameters before drawing conclusions on the effectiveness of a website or application.
Web analysts most often work in a team with developers, context managers and internet marketers. The area of ​​responsibility of a marketing analyst includes everything related to the analysis and interpretation of indicators, planning and research activities. Such specialists become indispensable in working on large web portals and online stores with a large number of visitors. Web Analyst Job Tasks Here is a list of standard web analyst tasks based on the analysis of over vacancies on job search sites: skills in working with popular tools and services (Google Analytics, Yandex.Metrica, OpenStats, Adobe Analytics, Google Tag Manager, Call tracking, CoMagic, Calltouch, end-to-end analytics services) from installing code on the site to interpreting the results; competitor analysis using SimilarWeb, SEMrush and other services; automation of analytical reporting processes (Google Analytics API, etc.
A web analyst, or marketing analyst , is an expert in collecting and analyzing data about web page visitors and improving the efficiency of web resources. A web analytics specialist can, based on data collected using analytics systems, formulate hypotheses for improving website performance: increasing conversion, increasing the number of target instagram datavcustomers, optimizing ineffective website elements and advertising campaign settings, and saving the advertising budget. Thus, a web analyst has to deal with large amounts of data collected in analytics systems, such as Yandex.Direct or Google Analytics. The specialist analyzes over different parameters before drawing conclusions on the effectiveness of a website or application.
Web analysts most often work in a team with developers, context managers and internet marketers. The area of ​​responsibility of a marketing analyst includes everything related to the analysis and interpretation of indicators, planning and research activities. Such specialists become indispensable in working on large web portals and online stores with a large number of visitors. Web Analyst Job Tasks Here is a list of standard web analyst tasks based on the analysis of over vacancies on job search sites: skills in working with popular tools and services (Google Analytics, Yandex.Metrica, OpenStats, Adobe Analytics, Google Tag Manager, Call tracking, CoMagic, Calltouch, end-to-end analytics services) from installing code on the site to interpreting the results; competitor analysis using SimilarWeb, SEMrush and other services; automation of analytical reporting processes (Google Analytics API, etc.