The difference between image advertising and product advertising
Posted: Wed Jan 29, 2025 9:58 am
Image advertising is aimed primarily at developing the habit of buying products of a certain brand in the consumer. The implementation of this type of campaign itself is based on the use of marketing and PR tools.
At the same time, in image advertising, the emphasis is not so much on the specific qualities of a product or service, but on the association with the brand and the intangible features of the product. For example, most of us can easily continue the phrase "Don't hesitate - ..." or "I have an idea - ...". In our article, we will tell you about the components of image advertising, when it can be launched and what mistakes are most often made.
An image is a combination of subjective pharmaceutical email lists ideas, perceptions, and emotions of a person or community in relation to an object: a politician, actor, organization, brand, or product.
Image advertising is used not to convince with arguments and logic, but to influence the feelings of consumers, showing them that the characteristics of the advertised brand are much higher than those of competitors.
Advertising of products works on the same principle: the audience sees tea for successful people, chocolate or candies that can replace a thousand words, etc. None of these products have the functional characteristics mentioned in the advertisement, but the peculiarity of image advertising is that it can form an emotional perception of the brand.
Read also!
"Creative Advertising: Unconventional Solutions for Your Business"
Read more
There are several types of advertising: advertising of services, goods and image. They are used to solve the following problems:
Advertising of services and goods is intended to promote a certain product or service, revealing their properties and advantages. The goal is to increase sales. The effectiveness of the impact on the audience is immediately visible, the result is easily measurable, but fleeting.
Image advertising is not aimed at a specific product or service, but at a brand or company. It creates additional value, a long period of influence, although the effectiveness and results are quite difficult to measure.
In advertising of services or goods the call is: "Buy today!". In the image there is a statement: "The best company!"
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153416
Pros and cons of image advertising
Image advertising has a number of advantages that follow from its goals. Thanks to such campaigns, the following indicators increase:
branded traffic (the number of users who come to the site in response to a request that includes the name of a product or company increases);
number of potential clients;
target audience loyalty;
sales level.
Ideally, the image helps transform ordinary consumers into ardent fans and defenders of the brand, helps to stay afloat in the event of a scandal or crisis, and also attract partners.
At the same time, in image advertising, the emphasis is not so much on the specific qualities of a product or service, but on the association with the brand and the intangible features of the product. For example, most of us can easily continue the phrase "Don't hesitate - ..." or "I have an idea - ...". In our article, we will tell you about the components of image advertising, when it can be launched and what mistakes are most often made.
An image is a combination of subjective pharmaceutical email lists ideas, perceptions, and emotions of a person or community in relation to an object: a politician, actor, organization, brand, or product.
Image advertising is used not to convince with arguments and logic, but to influence the feelings of consumers, showing them that the characteristics of the advertised brand are much higher than those of competitors.
Advertising of products works on the same principle: the audience sees tea for successful people, chocolate or candies that can replace a thousand words, etc. None of these products have the functional characteristics mentioned in the advertisement, but the peculiarity of image advertising is that it can form an emotional perception of the brand.
Read also!
"Creative Advertising: Unconventional Solutions for Your Business"
Read more
There are several types of advertising: advertising of services, goods and image. They are used to solve the following problems:
Advertising of services and goods is intended to promote a certain product or service, revealing their properties and advantages. The goal is to increase sales. The effectiveness of the impact on the audience is immediately visible, the result is easily measurable, but fleeting.
Image advertising is not aimed at a specific product or service, but at a brand or company. It creates additional value, a long period of influence, although the effectiveness and results are quite difficult to measure.
In advertising of services or goods the call is: "Buy today!". In the image there is a statement: "The best company!"
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153416
Pros and cons of image advertising
Image advertising has a number of advantages that follow from its goals. Thanks to such campaigns, the following indicators increase:
branded traffic (the number of users who come to the site in response to a request that includes the name of a product or company increases);
number of potential clients;
target audience loyalty;
sales level.
Ideally, the image helps transform ordinary consumers into ardent fans and defenders of the brand, helps to stay afloat in the event of a scandal or crisis, and also attract partners.