Volvo Trucks is Sweden's second largest manufacturer of heavy trucks
Posted: Wed Jan 29, 2025 10:17 am
SAP is one of the largest software companies in Europe, headquartered in Germany, and has also established a subsidiary in Japan called SAP Japan.
SEO measures for business owners
One of SAP's success stories in B2B marketing is SEO measures aimed at business managers through the distribution of business blogs.
Data analysis revealed that small and medium-sized businesses were missing out on potential customers.
By hiring external experts and publishing 18 business blogs a day to solve problems faced by business owners, the company was successful in attracting potential customers. Within two months of starting the blog, the company achieved sales six times the startup cost and 400,000 page views per month.
Volvo Trucks
.
Video production conduit cn cell phone number list with actors
A successful B2B marketing example for Volvo Trucks is a video promotion featuring famous actor Jean-Claude Van Damme. Targeting truck drivers, the video promotion successfully promoted the performance of the "Live Test" series and was entertaining.
The advertising results amounted to 126 million yen, and the number of Facebook followers increased by more than 300,000.
The secret to success in B2B marketing strategies based on success stories
We will explain the four secrets to successful B2B marketing.
Determine your digital marketing goals
Digital marketing that utilizes digital media such as SNS and web media.
The key to success in B2B marketing is to determine the purpose of this digital marketing. The field of digital marketing is broad, and the digital media used varies depending on the purpose.
If your goal is to increase the number of inquiries, you will need to reconsider the flow of your inquiry form. If you want to drive traffic to your own website, the key to success will be to focus on SEO measures, such as managing a media outlet.
Clarifying STP
STP is a framework for efficient market development and consists of the following three elements.
・S: Segmentation (market segmentation)
・T: Targeting (extraction of targets)
・P: Positioning (differentiation from competitors)
The key to success in B2B marketing is to clearly define your STP. By narrowing down your target in a segmented market and differentiating yourself from your competitors, you can more easily realize the effects of your digital marketing.
Setting KPIs
KPI is an abbreviation for Key Performance Indicator, and is said to be an important performance indicator. It refers to an intermediate goal that checks the degree of achievement and progress toward the final goal.
The key to success in B2B marketing is to set KPIs. If the sales budget is the final goal, KPIs could be the number of visitors to the website or the conversion rate.
If there is a gap between your end goal and your goal, you can quickly make course corrections.
Implementing the PDCA cycle
The PDCA cycle is a framework that promotes business improvement and consists of the following four elements.
・P: Plan
・D: Do (Execute)
・C: Check (Improvement)
・A: Act (Implementation of improvement)
The secret to success in B2B marketing is to use the PDCA cycle. The PDCA cycle can be used not only in digital marketing, but also in any business.
The system works by implementing the strategy you initially come up with, and if you don't get results, you keep improving and implementing, so that over time you will be able to achieve your goals.
Don't know how to create a B2B marketing strategy?
If you don't know how to develop a B2B marketing strategy, try these two steps:
Define personas
・Consulting with external partners
If you proceed without knowing how to go about it, you run the risk of failure.
First, define your persona
A persona is a fictional character that represents the product or service you offer.
Defining a persona is essential when creating a BtoB marketing strategy. By defining a specific persona based on the customer's age, gender, interests, etc., you can understand their concerns and what they are looking for. Create a BtoB marketing strategy targeting the people defined in the persona.
Consider relying on external partners
There are limitations to creating a B2B marketing strategy on your own. Although it will cost extra, you should consider consulting with an external partner.
You can receive objective advice from experts of external partners on the validity of the persona you have defined, how to attract customers, how to utilize past data, etc. However, even if you consult with them, there is no guarantee that you will get results.
SEO measures for business owners
One of SAP's success stories in B2B marketing is SEO measures aimed at business managers through the distribution of business blogs.
Data analysis revealed that small and medium-sized businesses were missing out on potential customers.
By hiring external experts and publishing 18 business blogs a day to solve problems faced by business owners, the company was successful in attracting potential customers. Within two months of starting the blog, the company achieved sales six times the startup cost and 400,000 page views per month.
Volvo Trucks
.
Video production conduit cn cell phone number list with actors
A successful B2B marketing example for Volvo Trucks is a video promotion featuring famous actor Jean-Claude Van Damme. Targeting truck drivers, the video promotion successfully promoted the performance of the "Live Test" series and was entertaining.
The advertising results amounted to 126 million yen, and the number of Facebook followers increased by more than 300,000.
The secret to success in B2B marketing strategies based on success stories
We will explain the four secrets to successful B2B marketing.
Determine your digital marketing goals
Digital marketing that utilizes digital media such as SNS and web media.
The key to success in B2B marketing is to determine the purpose of this digital marketing. The field of digital marketing is broad, and the digital media used varies depending on the purpose.
If your goal is to increase the number of inquiries, you will need to reconsider the flow of your inquiry form. If you want to drive traffic to your own website, the key to success will be to focus on SEO measures, such as managing a media outlet.
Clarifying STP
STP is a framework for efficient market development and consists of the following three elements.
・S: Segmentation (market segmentation)
・T: Targeting (extraction of targets)
・P: Positioning (differentiation from competitors)
The key to success in B2B marketing is to clearly define your STP. By narrowing down your target in a segmented market and differentiating yourself from your competitors, you can more easily realize the effects of your digital marketing.
Setting KPIs
KPI is an abbreviation for Key Performance Indicator, and is said to be an important performance indicator. It refers to an intermediate goal that checks the degree of achievement and progress toward the final goal.
The key to success in B2B marketing is to set KPIs. If the sales budget is the final goal, KPIs could be the number of visitors to the website or the conversion rate.
If there is a gap between your end goal and your goal, you can quickly make course corrections.
Implementing the PDCA cycle
The PDCA cycle is a framework that promotes business improvement and consists of the following four elements.
・P: Plan
・D: Do (Execute)
・C: Check (Improvement)
・A: Act (Implementation of improvement)
The secret to success in B2B marketing is to use the PDCA cycle. The PDCA cycle can be used not only in digital marketing, but also in any business.
The system works by implementing the strategy you initially come up with, and if you don't get results, you keep improving and implementing, so that over time you will be able to achieve your goals.
Don't know how to create a B2B marketing strategy?
If you don't know how to develop a B2B marketing strategy, try these two steps:
Define personas
・Consulting with external partners
If you proceed without knowing how to go about it, you run the risk of failure.
First, define your persona
A persona is a fictional character that represents the product or service you offer.
Defining a persona is essential when creating a BtoB marketing strategy. By defining a specific persona based on the customer's age, gender, interests, etc., you can understand their concerns and what they are looking for. Create a BtoB marketing strategy targeting the people defined in the persona.
Consider relying on external partners
There are limitations to creating a B2B marketing strategy on your own. Although it will cost extra, you should consider consulting with an external partner.
You can receive objective advice from experts of external partners on the validity of the persona you have defined, how to attract customers, how to utilize past data, etc. However, even if you consult with them, there is no guarantee that you will get results.