The B2B Copywriter’s Guide to Closing the Deal The name is Gene Schwartz

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Join beehiiv today and prepare to soar to new heights with your marketing strategy. Happy emailing! Why trust me I have extensive experience in B2B marketing, having previously worked for a well-known international facilities management company. There, I played a vital role in developing effective marketing plans for content and social media. Now, I work as a marketing consultant helping small businesses create compelling brand stories. Almost everyone in the world of advertising and marketing has heard or read the name David Ogilvy.

However, there is another name, less russian email list famous but more influential, who writes more convincingly and is especially known for his mastery and ability to generate massive B2B results for his clients. The ads he wrote marked the founding of Boardroom Reports, a direct response company that became one of the most prosperous companies in history. The title of his article resonated strongly: “Read 300 Business Magazines in 30 Minutes.



” This ad changed the history of a modest $3,500 company into one with over $50 million in annual sales. To make a simple comparison, the famous David Ogilvy book "Advertising" sells for $2 Gene Schwartz's book Breakthrough Advertising. Priced at $39 That's the power of Gene Schwartz. In this blog post, you’ll learn his secrets and how to use them in your copywriting to get more B2B clients and deals. Table of Contents Schwartz B2B Copywriting Secrets Pre-Writing Research Master Storyteller Essential B2B Copywriting Templates Conclusion Schwartz B2B Copywriting Secrets The B2B Copywriter’s Guide to Closing the Deal Schwartz’s success as a B2B copywriter can be attributed to a few key factors.