Generate ideas for content
Posted: Thu Jan 30, 2025 3:23 am
Keyword gap
To create ideas for an editorial calendar, you may decide to use the Topic Research tool to find ideas based on your audience’s needs. The tool will help you identify the most relevant topics, the most engaging headlines, the most popular questions, and any content gaps among your competitors.
Content ideas are also broken down into cards that show the total search volume for the subtopic and links to high-ranking content. You'll also see potential questions that may come up in search queries.
SEMrush Topic Research Tool
Aside from these tools, there are other ways to:
Brainstorming: Work with a small group of people involved in the process.
Look at what content major brands are producing: Use a tool like Google Alerts to stay informed about brand mentions online, which will keep you on top of trending content.
Think outside the box: If you come up with an idea that seems outdated, an alternative thought might help you find a new angle. For example, if you have a story about home and garden improvements during winter; you can turn it into a story about growing plants indoors to create a suitable atmosphere during winter.
A good content idea is both an art and a science. Is it fresh? Does it singapore mobile database resonate with your audience? Does it have staying power or is it time-sensitive? Does it work best as a blog post or video? Can you capture all the relevant data in a share-ready infographic?
Step 4: Publish content at the right part of the buyer's journey
In its simplest form, the sales funnel is divided into three parts: which correspond to different stages of the buying journey.
Sales funnel
The top of the funnel is the customer awareness or discovery stage, where you showcase pain points. Your content at this stage is easily consumed.
Whether through blogging, social media marketing, search engine marketing, or some other channel, content provides solutions to problems without any specific selling.
To create ideas for an editorial calendar, you may decide to use the Topic Research tool to find ideas based on your audience’s needs. The tool will help you identify the most relevant topics, the most engaging headlines, the most popular questions, and any content gaps among your competitors.
Content ideas are also broken down into cards that show the total search volume for the subtopic and links to high-ranking content. You'll also see potential questions that may come up in search queries.
SEMrush Topic Research Tool
Aside from these tools, there are other ways to:
Brainstorming: Work with a small group of people involved in the process.
Look at what content major brands are producing: Use a tool like Google Alerts to stay informed about brand mentions online, which will keep you on top of trending content.
Think outside the box: If you come up with an idea that seems outdated, an alternative thought might help you find a new angle. For example, if you have a story about home and garden improvements during winter; you can turn it into a story about growing plants indoors to create a suitable atmosphere during winter.
A good content idea is both an art and a science. Is it fresh? Does it singapore mobile database resonate with your audience? Does it have staying power or is it time-sensitive? Does it work best as a blog post or video? Can you capture all the relevant data in a share-ready infographic?
Step 4: Publish content at the right part of the buyer's journey
In its simplest form, the sales funnel is divided into three parts: which correspond to different stages of the buying journey.
Sales funnel
The top of the funnel is the customer awareness or discovery stage, where you showcase pain points. Your content at this stage is easily consumed.
Whether through blogging, social media marketing, search engine marketing, or some other channel, content provides solutions to problems without any specific selling.