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Posted: Thu Jan 30, 2025 3:33 am
When should you rebrand?
If you’re considering making a change to your branding, make sure you’re doing it for the right reasons, not simply because you’re bored of your current look.
Think about the impact you want your new brand to have. If you’re considering rebranding due to low membership sign-ups or brand awareness issues, a tweaked marketing strategy might resolve these, instead of a complete overhaul.
However, if you’re experiencing the following circumstances, a rebrand could be beneficial:
Target demographic has changed
New values, mission and company / club vision
Outdated branding that no longer represents the business
A successful rebrand can take up a romania rcs data lot of time and resources; therefore you need to make sure that it’s the right thing for you before proceeding.
Top tip: Make a list of all the places where your branding appears. For example, your website, merchandise, flyers, social media etc. Doing this early on will give you a sense of how much time / cost will be needed to update everything with your refreshed brand. You can then make an informed decision about whether to proceed with a completely new look and feel, or smaller changes.
This list will also be extremely useful later down the line when it comes to updating your brand (see Step 6 in the rebranding process below).
What does rebranding involve and which approach should you choose?
A rebrand can take a considerable amount of time and resources, so it’s important to get it right from the outset. Choosing the right rebrand approach is therefore crucial.
If you’re considering making a change to your branding, make sure you’re doing it for the right reasons, not simply because you’re bored of your current look.
Think about the impact you want your new brand to have. If you’re considering rebranding due to low membership sign-ups or brand awareness issues, a tweaked marketing strategy might resolve these, instead of a complete overhaul.
However, if you’re experiencing the following circumstances, a rebrand could be beneficial:
Target demographic has changed
New values, mission and company / club vision
Outdated branding that no longer represents the business
A successful rebrand can take up a romania rcs data lot of time and resources; therefore you need to make sure that it’s the right thing for you before proceeding.
Top tip: Make a list of all the places where your branding appears. For example, your website, merchandise, flyers, social media etc. Doing this early on will give you a sense of how much time / cost will be needed to update everything with your refreshed brand. You can then make an informed decision about whether to proceed with a completely new look and feel, or smaller changes.
This list will also be extremely useful later down the line when it comes to updating your brand (see Step 6 in the rebranding process below).
What does rebranding involve and which approach should you choose?
A rebrand can take a considerable amount of time and resources, so it’s important to get it right from the outset. Choosing the right rebrand approach is therefore crucial.