The right onesmediafor your public relations work
Posted: Thu Jan 30, 2025 4:33 am
Which journalists and media are suitable as a target group for your public relations work depends on your company, your target group and the topics you want to communicate about. Identifying the right journalists for your own public relations work is like a target group analysis . To do this, take two different perspectives:
The customer perspective
First, you should look at your customers and potential customers: What media do they consume? Are you primarily targeting women who read lifestyle magazines? Are you in the B2B sector and do you have customers who get information from specific specialist magazines? Or is your target group young and not active in traditional bahamas telegram screening media anyway? Do your customers perhaps listen to the radio a lot because they commute to work? Are you located in a very specific region?
Make sure you take some time for this task, because your target group is complex. Nobody consumes just one type of media, and certainly not all of your customers are the same. Even if you already know your target group through a classic target group analysis, you now have to consider which media are suitable for these people.
The Perspective of the Media
Identify media that fits your business AND is read by your target audience.
In the second step, you should take the media's perspective. Just because you have analyzed that your target group watches the news on TV and reads FAZ and Spiegel Online, this does not mean that these media would report on your company. Before you address these media as part of your public relations work, you should analyze which topics are relevant for a medium and whether they fit with the topics you want to communicate about. You should also be realistic at this point: media with a wide reach often only report on companies with a wide reach. Don't think too big, especially at the beginning of your public relations work.
The customer perspective
First, you should look at your customers and potential customers: What media do they consume? Are you primarily targeting women who read lifestyle magazines? Are you in the B2B sector and do you have customers who get information from specific specialist magazines? Or is your target group young and not active in traditional bahamas telegram screening media anyway? Do your customers perhaps listen to the radio a lot because they commute to work? Are you located in a very specific region?
Make sure you take some time for this task, because your target group is complex. Nobody consumes just one type of media, and certainly not all of your customers are the same. Even if you already know your target group through a classic target group analysis, you now have to consider which media are suitable for these people.
The Perspective of the Media
Identify media that fits your business AND is read by your target audience.
In the second step, you should take the media's perspective. Just because you have analyzed that your target group watches the news on TV and reads FAZ and Spiegel Online, this does not mean that these media would report on your company. Before you address these media as part of your public relations work, you should analyze which topics are relevant for a medium and whether they fit with the topics you want to communicate about. You should also be realistic at this point: media with a wide reach often only report on companies with a wide reach. Don't think too big, especially at the beginning of your public relations work.