Popular product presentation techniques
Posted: Thu Jan 30, 2025 4:37 am
Homer's Technique
Another name is the "Hamburger Model". The method is based on the peculiarity of information perception: a person remembers well only what he hears at the beginning and at the end of a speech.
Project Sales Team
Source: shutterstock.com
The technique is suitable for bulgaria email list preparing answers to typical questions, as well as for making a presentation and promoting products. At the beginning of the speech, you need to say information that is important for customers, then move on to less significant information. And you need to finish the presentation with the main arguments in favor of buying the product, for example, a message about a discount.
Read also!
"Increasing Retail Sales: 12 Effective Measures"
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Characteristic - advantage - benefit
The description of the product does not give the average buyer an understanding of the essence of things. For example, such a characteristic of a vacuum cleaner as 800 W power means little to people who do not understand technology.
Most consumers want to know what's behind the numbers and obscure terms, but few search for information on the Internet or watch training videos for this purpose. Buyers expect that in-store consultants will explain product characteristics in plain language, explain their benefits, and show how they work in practice.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153421
That is why professional sales managers, when presenting products, use expressions such as “thanks to this you will be able to”, “this will give you the opportunity”, “this will increase/decrease”, etc. With the help of these phrases, the unclear characteristics of the product begin to be perceived by the client as something that can bring benefits and advantages.
Another name is the "Hamburger Model". The method is based on the peculiarity of information perception: a person remembers well only what he hears at the beginning and at the end of a speech.
Project Sales Team
Source: shutterstock.com
The technique is suitable for bulgaria email list preparing answers to typical questions, as well as for making a presentation and promoting products. At the beginning of the speech, you need to say information that is important for customers, then move on to less significant information. And you need to finish the presentation with the main arguments in favor of buying the product, for example, a message about a discount.
Read also!
"Increasing Retail Sales: 12 Effective Measures"
Read more
Characteristic - advantage - benefit
The description of the product does not give the average buyer an understanding of the essence of things. For example, such a characteristic of a vacuum cleaner as 800 W power means little to people who do not understand technology.
Most consumers want to know what's behind the numbers and obscure terms, but few search for information on the Internet or watch training videos for this purpose. Buyers expect that in-store consultants will explain product characteristics in plain language, explain their benefits, and show how they work in practice.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153421
That is why professional sales managers, when presenting products, use expressions such as “thanks to this you will be able to”, “this will give you the opportunity”, “this will increase/decrease”, etc. With the help of these phrases, the unclear characteristics of the product begin to be perceived by the client as something that can bring benefits and advantages.