Additional tips to attract more traffic to your website

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Consultations
The 'Queries' report tells you about the different types of keywords for which Google shows your website in search results. Additionally, you can see 'Average Position' details, which tell you what your average position is in search results for a particular term.



Use compelling calls to action with links that direct people to your website.

Be smart about paid traffic
When it comes to paid traffic, budgets are key to determining which strategies to choose. Within a wide range of tactics, we have identified two that can prevent poor advertising budget management and allow you to target a relevant audience.

Remarketing to competitor audiences on relevant platforms

You probably already know who your key competitors are. And you can assume that you have varying levels of audience overlap with each rival.

In July 2020, Agoda reached 35 million users that Expedia did not touch. Therefore, Agoda is a much more interesting rival compared to Kayak.

Audience Overlaps for Expedia/Kayak/Agoda

Tools like Traffic Analytics (in the Audience Insights report) can help you identify which competitors you share less similar audiences with. Then, once you’ve identified that audience, you can use it to expand your reach by setting up retargeting on the sites they frequently visit:

Agoda's unique audience's most visited domains

Find Google Display Network publishers with a similar audience

Audience overlaps are also useful for analyzing which publishers to choose when running campaigns on the Google Display Network.

We mentioned earlier that Kayak receives a lot of referral traffic bahrain mobile database from cheapflights.com. Before committing your Google Display Network advertising budgets to the platform, first check if this publisher actually shares a significant portion of your audience.

Shared audience for Expedia and Cheapflights

If the overlap between your audience and the publisher's is high enough, you can proceed with a GDN campaign targeting users who visit that platform.


Check if competitors are 'stealing' your traffic
Even after launching an optimal traffic acquisition strategy across all channels, you may still be losing traffic or struggling to achieve growth. One possible reason is that your competitors might be implementing a strategy to 'steal' your traffic:

Your rivals may be running online advertising campaigns for the keywords you are trying to rank for organically. A simple Google search will reveal if this is the case. By searching Google for your own brand name, you will be signaling to your competitor that you are their target audience. You may need to do some searching before the competitor's ad appears.
They can also target your brand's keywords. And when users type your brand name into the search bar, your competitor's site may be the first thing they see in the SERP.