What Content to Place on the Home Page of a Website: 3 Golden Rules

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Content is an important tool for business. For a website to perform its informational and selling functions, the texts must comprehensively disclose and describe all the advantages of the product and the strengths of the company. Obviously, the content of the main pages of websites of different topics will differ.

The main thing for online stores is their assortment, so the home page includes a list of the main product groups, a block of new products, recommended and expected products. On the website of a company offering any services, the content should describe their essence, advantages, benefits for the consumer.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned colombia email list about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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In addition to the main ones, the site content should include secondary elements that also work to promote and support the business. These include:

portfolio of the company's completed projects;

brief announcements of publications in the news feed (the most read or new);

announcement of upcoming events , news preview or the news itself (required with a link to view the full version or news feed);

blocks of reviews , video reviews, awards and certificates - everything that confirms the value of the brand and products.

This list of additional elements varies according to the specifics of the business, target audience and other factors.

What Content to Place on the Home Page of a Website: 3 Golden Rules

Source: shutterstock.com

Content is important not only for the site visitor, but also for search engines. Therefore, it is necessary to maintain a balance between the user's interests and the search robots' requests. A number of rules have been developed for this purpose.

Uniqueness
This is one of the most important factors for the site as a whole and its main page in particular. The content must be unique. Posting other people's texts that are already on other sites leads to poor ranking in the search results.

Search engines give low marks to resources with stolen texts or materials that have been lightly rewritten, because they do not see anything useful or unique in such sites. By the way, visitors will also notice copy-paste and retelling of other people's ideas, and their impression of the site and the company will be very negative.

In connection with the uniqueness of the content, the concept of templates should be mentioned. Even if you wrote the texts yourself and did not copy them from anyone, the abundance of hackneyed formulations, empty phrases and standard expressions (“We offer a wide range of products”, “Affordable price and high quality”, “Products for every taste”, “We are the number one company”, etc.) scares off the consumer.

He has seen and read all of this before, and it is difficult for him to take such content seriously. Loud statements need to be supported by facts so that they do not look like simple bragging, and each statement must have a solid basis.