personal data for
Posted: Sun Dec 22, 2024 8:56 am
The advantage of using information already available is that it is not the tracking systems that collect the data, but the advertiser himself who enters the data into the platform used for advertising. Furthermore, if you already have this information it is because, at least in theory, users have already given their consent to the use ofmarketing purposes.
This solution, already used today for the creation of Lookalike and russia whatsapp number personalized audiences , will certainly remain an excellent alternative in the future. Of course, it will be necessary to encourage visitors to your website to release at least their email address with lead magnets that are truly engaging, such as an online contest.
MAID: Mobile Advertising ID
Another possible solution for the survival of online advertising in a cookieless world is called MAID , an acronym for Mobile Advertising Identify . This is the solution already adopted by Apple , which no longer uses browser data for advertising to its users, but considers device information.
With MAID, providers create homogeneous audience segments based on certain characteristics (e.g. “music lover,” “running enthusiast,” and so on). The data collected is completely anonymous and the ad is shown to the ID that is associated with the user’s device.
This solution, already used today for the creation of Lookalike and russia whatsapp number personalized audiences , will certainly remain an excellent alternative in the future. Of course, it will be necessary to encourage visitors to your website to release at least their email address with lead magnets that are truly engaging, such as an online contest.
MAID: Mobile Advertising ID
Another possible solution for the survival of online advertising in a cookieless world is called MAID , an acronym for Mobile Advertising Identify . This is the solution already adopted by Apple , which no longer uses browser data for advertising to its users, but considers device information.
With MAID, providers create homogeneous audience segments based on certain characteristics (e.g. “music lover,” “running enthusiast,” and so on). The data collected is completely anonymous and the ad is shown to the ID that is associated with the user’s device.