Target Audience Segmentation Criteria

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The choice of the most appropriate method depends on the business industry, its strategy, and current goal:

Geographical approach . Focuses on determining the location of clients by their territory of residence, work, recreation, study. It is important that this method of division directly affects the choice of PR platforms and the setting of targeted advertising in marketing.

Demographic characteristics . It is possible to modify the demand for products and services in different industries depending on the gender, age and marital status of the consumer. Attracting male and female audiences requires an individual approach to creating advertising materials and forming a product range.

Socioeconomic characteristics . Consumers kuwait email list are grouped according to financial stability and social aspects such as profession, income, level of education, preferences in products of other companies, which indicates their material well-being. A simple segmentation method is used: dividing services into economic and premium levels.

Target Audience Segmentation Criteria

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Consumer characteristics . Various aspects of customer behavior during the purchase of goods are important: which products attract attention, which communication channels are preferred, whether the customer makes purchases online or offline.

Psychological features . Perhaps the personal characteristics of the consumer will also be valuable: worldview, emotional status, attitudes and lifestyle, self-esteem, ability to adapt to new things.

Classic segmentation for B2C.

Within the framework of the target audience grouping in the B2C market, the following criteria are influential:

Location : country, region, city, residence characteristics, population size, income level.

Client identification : age, gender, marital status, education, profession.

Interests and needs : hobbies, values, desired level of comfort, lifestyle.

Method of making purchases : their frequency and volume, interest in services and products similar to yours, type of decision-making - rational or emotional.

The motives that prompt the client to resort to you : what difficulties does he face? What troubles arise on his way?

The diversity of the audience of companies in the B2C sector is quite large - there is a whole spectrum of different consumer groups that require an individual approach.

Within the B2B target audience segmentation, there is a traditional approach to segmentation, which depends on various factors:

Location of the consumer and the company where he works : country, city, population density.

The client's company activity (or area of ​​business owned): industry, size, sales volume, seasonality, internal organizational structure, number of employees. Also: presence of competitors, characteristics and scale of the target audience, brand values, success in the market.

Business process structure : purchasing, sales, personnel management, expansion and strategic planning. UIS, a company specializing in the development of virtual PBX to improve sales, is interested in studying the size of the commercial department of clients, their approach to interactions, the presence of a CRM system.

Factors that make people buy products from you : what difficulties bring them to you, why their income is not increasing or is decreasing, what areas of business development are of interest to them.

At the same time, it cannot be said that B2B is an absolutely strict, official direction that has no similarities with B2C. The portrait of a potential client is also important. For example, having identified that your B2B audience is young and has special preferences, you can use the recognized tone in communication in advertising materials.