SEMrush Sensor SERP Data Screenshot

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There are no guarantees that even with a solid strategy, you can outperform your competitors. But when a strategy works, you will make big profits. It is an imperfect science that requires perseverance and patience.

PPC as a growth strategy
PPC refers to paid advertising on search engines, usually through Google Ads or Bing Ads .

This is the previous screenshot of a search result, but now we will focus on paid ads and listings.

Google Paid Ads and Shopping Ads

This screenshot shows just two examples of the ad formats available: search guangdong mobile database ads (the text ads at the top of the results) and shopping ads (the product ads below the main results). Other PPC opportunities include YouTube ads, display ads, Gmail ads, and remarketing, as well as multiple formats available to use.

But while SEO gets you free clicks, PPC ads require you to pay every time someone clicks on your ad. This means that it's common for businesses to spend hundreds, if not thousands of pounds every day to drive traffic to their website.

But what makes PPC such an effective marketing channel?

The pros of PPC
PPC allows you to see almost instant results. Almost instantly after your PPC campaign is up and running, you'll start seeing traffic, clicks, and conversions. However, it can take months to achieve the same results with SEO.