What does Traffic Journey data offer you?

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The Traffic Journey: Where Traffic Comes From and Where It Goes
The new Traffic Journey report in Traffic Analytics is a combination of the old Traffic Sources and Destination Websites tabs.

Combining these two tabs allows you to get an overview of the user journey through a website: from which channels users arrive at the site and which websites they visit most frequently.

SEMrush News May 2020 - Traffic Journey

The new table, called Traffic Journey, visually shows you the most important traffic sources and destination websites.

While the Traffic Journey details table shows detailed data of the list of mobile database websites that users have visited before and after the site to be analyzed:

Traffic quotas.

The amount of traffic in absolute numbers.

Monthly changes.

SEMrush News May 2020 - Traffic Journey Details


In most cases, you'll probably want to research your competitors in the Traffic Analysis tool, but with Traffic Journey, both options will work, especially since you can add up to 5 websites and switch between tabs.