Attraction by discounts. Never use this method to get customers. It negatively affects the company's reputation and business profits. A competitor can always make a more advantageous offer to retain its customers.
Once again about price reduction. Discounts email database indonesia attract freebie lovers and do not contribute to the emergence of regular customers. When these promotions end, buyers who are used to looking for cheaper places will go to those who provide them with a better offer.
About reputation. Be civilized in your actions on the market. Do not criticize competitors. This can harm your reputation and affect your business. Instead, focus on developing your business, improving the quality of the goods and services offered.
What Not to Do with Competitors' Clients
How to interact with clients so that they do not go to competitors
Often the costs of attracting new customers far exceed the amounts needed to retain existing ones.
We recommend calculating Customer Lifetime Value (CTV): how long customers stay with you, what resources are required to attract, retain and engage them. If you have problems, it may be worth reviewing your promotion strategy or trying to get a more suitable audience.
Always stay in touch with your consumers:
Systematically analyze the situation. Conduct surveys and calculate the NPS (Net Promoter Score) consumer loyalty indicator.
Call clients, organize business meetings with them once a month (if long-term contracts are concluded), provide information about what you do and plan to organize for them.
Find solutions for conducting “non-working” meetings with consumers.
When working with clients, come up with various seminars and presentations, give them gifts and provide bonuses. They will appreciate your desire to do everything possible for them. Add more creativity to your work with clients.
For example, in one company it is customary to give presents to partners on the company's birthday and New Year. Each time they find interesting options and never repeat themselves: a wristwatch with the slogan "Time is priceless", a branded backpack in a casual style, etc.
Use non-traditional methods of communication. For example, you can organize an exciting business quest for clients, like the system integrator IBS Platformix. The game was held online. More than a hundred partners of this company from different regions of the country were divided into teams to solve creative problems, which included: a detective story, harmoniously integrated information about the enterprise, rivalry and gifts. The tasks were sent to the teams by e-mail, and the necessary data for their solution were delivered by couriers. As a result, full involvement and very high loyalty were ensured.
Competitors may in some cases resort to unfair means: interception of advertising, dumping, direct offers of attractive conditions to other people's clients, poaching of employees working with customers, etc.
How to deal with unfair competition? Don't stoop to that level. Continue to play by the rules. You can find blacklists of clients and companies. Any intersections with unfair competitors should be avoided.
In business, there are professional associations that form ethical standards for doing business and control their implementation. For example, in the field of PR agencies, such a community is AKOS. Members of professional associations can be involved in discussing problematic issues. Of course, the best option for combating unfair competition is to prevent such actions from your own company.
Habit-forming product sellers employ all the methods and strategies described in our material. They move consumers through the sales funnel much faster and more efficiently than competitors, so they have every chance of luring away their competitors' customers by hooking them with their own "hook."