Getting traffic to websites is what we do. It's at the co australia business email lists re of what we do at SEOmoz! Our goal is simply to be transparent about how we're working to improve our business. Admittedly, however, when Rand says conversion rate optimization will be a major trend in 2010, it's possible he's projecting just a little In last week's Whiteboard Friday "Kill the Head or Chase the Tail", Rand and I started by discussing how to gain true insight into what kind of keywords are leading people to discover your brand and ultimately driving conversions for your business (clue: it's probably not branded search phrases, despite what your analytics reports are telling you).
Today, I'm going to demonstrate one way of measuring this more accurately in Google Analytics. The problem is well described by the ever-excellent Avinash Kaushik in his post entitled Measuring Upper Funnel Keywords (although nominally about paid search, his description applies perfectly well to natural search except you aren't paying for traffic in the same way). It can be summarised by thinking about all those reports we have all seen showing branded search terms being the best-converting.