If you were to ask the marketing director of an educational institution about their strategy 15 years ago, they would probably tell you something like this:
"Our efforts are almost exclusively based on brand recognition: we don't need to do more than that to get our students to come to us."
Anyone working with educational marketing today knows afghanistan email list 168973 contact leads that this strategy is far from enough: with ever-increasing competition, educational institutions now need to find new ways to stand out from the crowd and attract students.
In addition to this, with the advancement of the Internet, the power of choice is totally in the hands of the students.
All the information he needs to make his decision is just a click away, and he can also go to forums, websites and blogs to find out if an institution is really the best for him.
That is to say: you are going to need (a lot) more than an advisor to guarantee a registration.
In this scenario, the Inbound methodology is perfect for marketing professionals in the area : instead of trying to convince potential students to study at your institution, how about offering them content to help them throughout the process?
I'm not going to focus too much on Inbound here, but what you need to know is this: having an Inbound strategy means generating a lot of leads and converting some or many of them into students.
And that's precisely why you need marketing automation.
In this content, you will learn about the main benefits of this automation and learn how to use it to your advantage to attract new students.
The pillars of automation for educational marketing
A quick visualization for those working with educational marketing is to consider automation as the set of tools that make it possible to create a machine that not only attracts students, but also converts them into real enrollments.
The second part is more important: in the end, having names and emails in your database doesn't mean much, does it?
So, to have an automation machine that actually generates students you are going to need a few things: