Color palette
Posted: Sat Feb 01, 2025 9:26 am
We'll see it soon!
Design a document that helps those who work with you
Creating examples of what the brand's visual presence on social media should look like is the minimum scenario, but you can go much further and create a whole document with instructions for those people who will be in charge of adapting this visual line to the different editorial needs.
My advice is that, if possible, you make an effort to create this document.
It should include, as a minimum, the following aspects:
1.-
Company colors are important, but if you restrict yourself to them albania mobile database alone, the Community Manager will have little room to act.
Better offers a whole color palette that you can use in social media posts.
A good example of how to manage a slippery color palette on social media is Chanel.
Because you might think, Chanel is black and white and that's it.
TRUE?
Actually, yes.
Whenever they have the opportunity, they resort to their corporate colours, as in this video of the French maison 's New Year greetings .
Visual presence on social media - Chanel example
But a clothing brand, no matter how chic it may be, doesn't only live in black and white.
Design a document that helps those who work with you
Creating examples of what the brand's visual presence on social media should look like is the minimum scenario, but you can go much further and create a whole document with instructions for those people who will be in charge of adapting this visual line to the different editorial needs.
My advice is that, if possible, you make an effort to create this document.
It should include, as a minimum, the following aspects:
1.-
Company colors are important, but if you restrict yourself to them albania mobile database alone, the Community Manager will have little room to act.
Better offers a whole color palette that you can use in social media posts.
A good example of how to manage a slippery color palette on social media is Chanel.
Because you might think, Chanel is black and white and that's it.
TRUE?
Actually, yes.
Whenever they have the opportunity, they resort to their corporate colours, as in this video of the French maison 's New Year greetings .
Visual presence on social media - Chanel example
But a clothing brand, no matter how chic it may be, doesn't only live in black and white.