10. Objection close
This type of close is helpful when you’re unsure why your prospect is stalling the sale. By asking them to pinpoint their hesitation, you get closer to the root of the issue and can help ease their mind.
This strategy works well because it prepares you to handle common objections, japan whatsapp number which you’re likely to encounter with many of your leads. Develop a game plan ahead of time for handling common objections about price or time so you can provide a seamless answer.
This closing technique is almost a last-ditch effort to surprise your prospect with additional features or offerings that might tip the scales in your favor. When they’re hesitating and seemingly about to back away from the sale, get their attention with “Just one more thing” and then re-pitch your product from another angle or with a different spin.
12. Ownership close
The ownership closing technique is similar to the assumptive close, as it uses confidence and positivity. This technique helps prospects visualize themselves being successful with your product.
Use the ownership close when you can demonstrate with metrics or case studies that your solution brings real value to your customers.
13. Competitor close
Many sales reps are hesitant to bring up competitors early on in the sales process, for good reason. You want your product or service to stand on its own, not be in constant competition with alternatives in your lead’s mind. That said, it’s important to recognize where you stand in relation to competitors. You can even use this approach in your closing.
If you know a prospect is coming from a competitor or considering other options besides your solution, you can address what makes your solution better than competitors. Does your strength lie in your number of features, cost-to-value ratio, service and support offerings, experience, or something else?
The following table summarizes the closing strategies discussed above, each accompanied by real-life examples. These techniques can enhance your sales approach and help you effectively close deals by addressing prospects’ needs and concerns.