where the winners were those who maintained a higher percentage of turnover in certain segments or markets. This allowed them to keep their costs under control and thus compete, regardless of who and how.
Large companies obsessively focus on monitoring this number and act philippine phone number lookup exclusively with the price or promotion in the event of possible variations in it (normally downwards);
There was no need to know the “whys,” to be proactive, and of course to approach the customer. “My product must be on the right shelf at the price that my quota allows,” nothing more.
CUSTOMER SHARE
In the nineties, the world began to accelerate and connect (Internet, logistics, etc.), markets began to fragment, people began to differentiate, and large market shares began to be very difficult to maintain at a balance point.