How to create a good database of my clients?
Posted: Sun Dec 22, 2024 9:46 am
How many business cards have you received? How many of those do you save? How many will you remember and use in the future?
Nowadays, the amount of information paper is so large that people have already learned to avoid it, so they don't read it and many end up in the trash. Generating business cards or flyers is a business cost that is not generating results. This is why one technique to reach customers who are really interested in what I sell is to build a database.
The responsibility is on you.
7 Reasons why I should create a database of my clients:
People throw away business cards or flyers
People forget easily.
If you have your customers' contact information, you have control over communicating with them.
When you want to tell the world about your new product or service
When important sales dates are approaching, remind your customers that you exist
If you open a new store or go to an event to sell, invite them
Update them on news and offers
How to create a good database?
You should look at your database as a tool to personalize com philippines business mailing list munication with your customers and potential customers.
To build your database, you can ask for contact information at the time of purchase, run paid advertising on Facebook with a form, and/or run sweepstakes where you ask for contact information.
Request the following information: name, phone number, email, commune, interests (in the product or service).
In order to know the interests, it is recommended to record what the client bought and when they bought it and/or ask them directly about an area of interest. The objective of this is to send them more attractive information and with a reasonable period of time so as not to appear as spam.
Updating the database means constantly feeding it with new clients and new contacts. In addition, it is recommended to clean the database every 2 years so that it is up to date.
Where to store my database?
It is very important to have the database backed up, it is very valuable! and it is very difficult to recover if you lose it. (It can be stored in Drive, Dropbox, Onedrive, Hard Drive, wherever you like).
We recommend starting with an organized Excel database. When you have a large amount of data and it becomes difficult to manage it, you should export the data to a CRM program such as QLIK, Salesforce, and Hubspot. There are free options.
How to deliver the information?
Don't try to reach everyone in the same way, send your message in the most personalized way possible.
Email:
Create a corporate email for your company (If you are an NGO, check Google nonprofits)
From your corporate email (small number of people):
Add all the emails you want to send the information to in Bcc (blind carbon copy) so that other contacts cannot see it.
For each email you can put a maximum of 80 email addresses, otherwise you have less chances of it being sent.
From Mailchimp (Bulk Emails) www.mailchimp.com :
You must upload your database in Excel and with this you can be sent the personalized email (for example, the name and surname of each person will appear automatically)
You can create as many templates as you want depending on the information you want to deliver.
Depending on the program you have (Free, paid) will be the number of people you can send the same email to. (The free one is up to 2,000 people)
WhatsApp
Create a broadcast list that allows you to send personalized messages without having to create a group.
You can create as many as you want and give them different names so you can send more personalized messages based on interests or other things.
Open WhatsApp > Go to Chats screen > Menu button > New broadcast
Type the names of your contacts or press the + button to select from your contact list
Press OK
Press Create
Text Message
There is the possibility of sending mass text messages but it has a cost.
A platform that we recommend is www.altera.cl/sms.html
Nowadays, the amount of information paper is so large that people have already learned to avoid it, so they don't read it and many end up in the trash. Generating business cards or flyers is a business cost that is not generating results. This is why one technique to reach customers who are really interested in what I sell is to build a database.
The responsibility is on you.
7 Reasons why I should create a database of my clients:
People throw away business cards or flyers
People forget easily.
If you have your customers' contact information, you have control over communicating with them.
When you want to tell the world about your new product or service
When important sales dates are approaching, remind your customers that you exist
If you open a new store or go to an event to sell, invite them
Update them on news and offers
How to create a good database?
You should look at your database as a tool to personalize com philippines business mailing list munication with your customers and potential customers.
To build your database, you can ask for contact information at the time of purchase, run paid advertising on Facebook with a form, and/or run sweepstakes where you ask for contact information.
Request the following information: name, phone number, email, commune, interests (in the product or service).
In order to know the interests, it is recommended to record what the client bought and when they bought it and/or ask them directly about an area of interest. The objective of this is to send them more attractive information and with a reasonable period of time so as not to appear as spam.
Updating the database means constantly feeding it with new clients and new contacts. In addition, it is recommended to clean the database every 2 years so that it is up to date.
Where to store my database?
It is very important to have the database backed up, it is very valuable! and it is very difficult to recover if you lose it. (It can be stored in Drive, Dropbox, Onedrive, Hard Drive, wherever you like).
We recommend starting with an organized Excel database. When you have a large amount of data and it becomes difficult to manage it, you should export the data to a CRM program such as QLIK, Salesforce, and Hubspot. There are free options.
How to deliver the information?
Don't try to reach everyone in the same way, send your message in the most personalized way possible.
Email:
Create a corporate email for your company (If you are an NGO, check Google nonprofits)
From your corporate email (small number of people):
Add all the emails you want to send the information to in Bcc (blind carbon copy) so that other contacts cannot see it.
For each email you can put a maximum of 80 email addresses, otherwise you have less chances of it being sent.
From Mailchimp (Bulk Emails) www.mailchimp.com :
You must upload your database in Excel and with this you can be sent the personalized email (for example, the name and surname of each person will appear automatically)
You can create as many templates as you want depending on the information you want to deliver.
Depending on the program you have (Free, paid) will be the number of people you can send the same email to. (The free one is up to 2,000 people)
Create a broadcast list that allows you to send personalized messages without having to create a group.
You can create as many as you want and give them different names so you can send more personalized messages based on interests or other things.
Open WhatsApp > Go to Chats screen > Menu button > New broadcast
Type the names of your contacts or press the + button to select from your contact list
Press OK
Press Create
Text Message
There is the possibility of sending mass text messages but it has a cost.
A platform that we recommend is www.altera.cl/sms.html