Errors when launching an ad game
Posted: Sun Dec 22, 2024 9:49 am
Launching an advertising game can be a complex process that requires careful planning and attention to detail. However, even the most carefully designed games can contain errors that can affect the success and effectiveness of brand promotion.
Games are easy
In many cases, developers invited to a large company see the same picture. The manager demonstrates a well-known commercial game and asks to do everything by analogy, taking a specific business area as a topic. In reality, advertising games are based on completely different principles of audience involvement. Games for brands are created anew each time: the same approach will not work repeatedly.
Games are easy
Source: shutterstock.com
Innovative approaches are needed
In practice, attempts at innovation do not pay off. You area code philippines mobile should not strive to create something that no one has offered before. While the release of a commercial game using an original concept can be stopped and expenses deducted, in the case of an advertising game, everything is much more complicated.
The damage to reputation is not comparable to any monetary loss. For advertising games, you need to take a proven mechanism as a basis and limit yourself to small changes.
Renault has released "Renault Duster: Discover Russia", which is an adaptation of the well-known Mafia Wars format. In fact, this is the so-called waiting game - after launching certain game processes, the user can be distracted until the next action is required.
Branded game is cheap
If the amount of funds allocated for promotion is not enough, it is worth choosing the usual schemes like PR in the media. This is quite justified, since it is difficult to find a specialist in advertising games in our country.
And to create an effective one, you need to involve qualified experts from different fields, such as game designers or line producers. The development of such a game alone will cost at least $100,000, with the most expensive being the visual design.
Excessive savings can lead to what happened to the training game for the Severstal holding. Over the course of a year, only 250 users took part in it (while the holding's staff numbers over 90,000 employees).
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
The game will start promoting itself
You can often hear that placing a game on a popular platform like VKontakte or releasing it for Android automatically leads to the start of promotion.
Unlike most advertising formats, game assumes conscious interaction. The specificity of the gameplay is that it can definitely involve non-target users. These people are not ready to simply follow the instructions.
The game will start promoting itself
Source: shutterstock.com
In order to win the game, they will try to cause damage, break the rules, and insult other participants. The company must work to resolve the relationship with them - although the results of this work can be impressive.
Games are easy
In many cases, developers invited to a large company see the same picture. The manager demonstrates a well-known commercial game and asks to do everything by analogy, taking a specific business area as a topic. In reality, advertising games are based on completely different principles of audience involvement. Games for brands are created anew each time: the same approach will not work repeatedly.
Games are easy
Source: shutterstock.com
Innovative approaches are needed
In practice, attempts at innovation do not pay off. You area code philippines mobile should not strive to create something that no one has offered before. While the release of a commercial game using an original concept can be stopped and expenses deducted, in the case of an advertising game, everything is much more complicated.
The damage to reputation is not comparable to any monetary loss. For advertising games, you need to take a proven mechanism as a basis and limit yourself to small changes.
Renault has released "Renault Duster: Discover Russia", which is an adaptation of the well-known Mafia Wars format. In fact, this is the so-called waiting game - after launching certain game processes, the user can be distracted until the next action is required.
Branded game is cheap
If the amount of funds allocated for promotion is not enough, it is worth choosing the usual schemes like PR in the media. This is quite justified, since it is difficult to find a specialist in advertising games in our country.
And to create an effective one, you need to involve qualified experts from different fields, such as game designers or line producers. The development of such a game alone will cost at least $100,000, with the most expensive being the visual design.
Excessive savings can lead to what happened to the training game for the Severstal holding. Over the course of a year, only 250 users took part in it (while the holding's staff numbers over 90,000 employees).
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
The game will start promoting itself
You can often hear that placing a game on a popular platform like VKontakte or releasing it for Android automatically leads to the start of promotion.
Unlike most advertising formats, game assumes conscious interaction. The specificity of the gameplay is that it can definitely involve non-target users. These people are not ready to simply follow the instructions.
The game will start promoting itself
Source: shutterstock.com
In order to win the game, they will try to cause damage, break the rules, and insult other participants. The company must work to resolve the relationship with them - although the results of this work can be impressive.