Pinterest Image and Video Requirements

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Let's look at the main types of content that are suitable for Pinterest:

simple, standard pins with one image;

carousel posts, which contain multiple images displayed sequentially;

videos;

pins with advertising;

Pins with carousel ads;

Advertising videos with maximum width.

Remember the technical aspects of Pinterest. The healthtrax corporate email list main thing is to understand that your content should inspire users, motivate them to interact with it: leave comments, likes, share, save. Content should stand out from the crowd. Focus on details, do not use human faces in photos (especially close-ups).

Here are some technical requirements for simple pins that you need to keep in mind:

the file must be placed in PNG or JPEG format;

maximum file size is 32 MB;

The sides must be in a ratio of 2:3 or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may be cropped when displayed in the feed.

Pinterest Image and Video Requirements

Technical requirements for the description of standard pins:

The title length is up to 100 characters. If there is no title, the audience will see the description of your pin.

The description length is up to 500 characters. It is better to mention the most important things at the beginning of the description, since the first 50–60 characters are usually visible in the feed.

Technical requirements for carousel pins:

the carousel can contain from two to five images;

PNG or JPEG files are acceptable;

the file size can be maximum 32 MB per image;

aspect ratio - 1:1 or 2:3.

Technical requirements for pin descriptions in carousel format:

The title length is up to 100 characters. The first 30–35 characters are visible in the feed.

The description length is up to 500 characters. The most important should be reflected in the first 50-60 characters.

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Pinterest Image and Video Requirements

Technical requirements for standard videos:

files can be uploaded in .mp4, .mov, .m4v formats;

encoding from H.264 or H.265;

It is allowed to place a file up to 2 GB maximum;

Videos can be anywhere from four seconds to 15 minutes long;

aspect ratio between 1.91:1 (width:height) and 1:2. Videos are best made square (1:1) or vertical (2:3, 9:16).

Requirements for description of standard videos:

Title length — up to 100 characters. If there is no title, the audience will see the description of your pin;

The description length cannot exceed 500 characters. It is better to mention the most important things at the beginning, since the first 50–60 characters are usually visible in the feed.

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Technical requirements for advertising videos with maximum width:

files can be uploaded in .mp4, .mov, .m4v formats;

encoding: H.264 or H.265;

the file can be uploaded up to a maximum size of 2 GB;

video length - from four seconds to 15 minutes;

aspect ratio: square 1:1 or widescreen 16:9. The height of a video with maximum width cannot be greater than the height with an aspect ratio of 1:1.

Descriptions of commercials must meet the following technical requirements:

the title is no longer than 100 characters. If there is no title, users will see the pin description;

the description length is no more than 500 characters. It is better to indicate the most important things at the beginning, since, as a rule, 50–60 characters are visible in the feed.

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AddMeFast

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