Plan personal communication strategically
Posted: Sun Feb 02, 2025 6:51 am
Once you're really frustrated, it may be (almost) too late to enjoy social networks again. The best thing to do is to take a longer break to start again with some distance and find out what works best for you - and what doesn't. If you use social networks like Facebook, Twitter or LinkedIn primarily for professional reasons, you should plan your activities strategically and budget your time sensibly.
However, one crucial fact should not be forgotten: digital change has changed our private and professional lives so much that we cannot simply turn back the clock. We have to accept that we communicate more, faster and in many more ways than we did just a few years ago. Reaction times have shortened. We are exposed to a growing flood of information. Even those who would like to stay away from social networks cannot completely escape the constant noise. That would be unrealistic.
However, experience shows that those who react with great resistance to the inevitable suffer greatly and quickly feel completely overwhelmed. It is better to approach the matter constructively. This makes it easier to develop a strategy that allows you to benefit professionally without feeling exhausted. Here are my seven tips on how to best proceed:
1.
Corporate communications has always been a major twitter data challenge in terms of time, especially for sole proprietors and medium-sized companies. Often the boss is also solely responsible for advertising and marketing. Even in pre-digital times, one or two weekends could easily be completely filled with this kind of work. If planned correctly and implemented consistently, communication in digital media can actually take the pressure off because it ensures visibility and reach with a reasonable amount of effort. But it's not enough to just get started and post something. Professional communication requires strategic planning and clean, technically sound implementation. This also applies to personal brands, in larger companies as well as for solo entrepreneurs.
2. Set time limits
Social media activities, if they are professionally motivated, are part of the marketing (time) budget. This means that you should set yourself limits. What exactly this looks like depends very much on your personal circumstances. While one person generally has their time management well under control, another needs precise plans. For example, it can be helpful to reserve only certain times of the day for digital media activities and then stick to them exactly. If you use tools anyway to record how much time you spend on which projects: document social media times too. This often leads to surprising observations.
It is also clear that if more tasks are added but time and budget remain the same, then something else may have to be eliminated.
However, one crucial fact should not be forgotten: digital change has changed our private and professional lives so much that we cannot simply turn back the clock. We have to accept that we communicate more, faster and in many more ways than we did just a few years ago. Reaction times have shortened. We are exposed to a growing flood of information. Even those who would like to stay away from social networks cannot completely escape the constant noise. That would be unrealistic.
However, experience shows that those who react with great resistance to the inevitable suffer greatly and quickly feel completely overwhelmed. It is better to approach the matter constructively. This makes it easier to develop a strategy that allows you to benefit professionally without feeling exhausted. Here are my seven tips on how to best proceed:
1.
Corporate communications has always been a major twitter data challenge in terms of time, especially for sole proprietors and medium-sized companies. Often the boss is also solely responsible for advertising and marketing. Even in pre-digital times, one or two weekends could easily be completely filled with this kind of work. If planned correctly and implemented consistently, communication in digital media can actually take the pressure off because it ensures visibility and reach with a reasonable amount of effort. But it's not enough to just get started and post something. Professional communication requires strategic planning and clean, technically sound implementation. This also applies to personal brands, in larger companies as well as for solo entrepreneurs.
2. Set time limits
Social media activities, if they are professionally motivated, are part of the marketing (time) budget. This means that you should set yourself limits. What exactly this looks like depends very much on your personal circumstances. While one person generally has their time management well under control, another needs precise plans. For example, it can be helpful to reserve only certain times of the day for digital media activities and then stick to them exactly. If you use tools anyway to record how much time you spend on which projects: document social media times too. This often leads to surprising observations.
It is also clear that if more tasks are added but time and budget remain the same, then something else may have to be eliminated.