"Google Tools: A Cheat Sheet for the Online Businessman"

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But specialists were looking for new ways and creating tools for high-quality search that would allow users to find the necessary and relevant information as quickly as possible. The introduction of new algorithms allowed us to remove from the TOP of search results sites that are oversaturated with keywords and manipulate links to increase their rating.

The Google Panda filter works to detect sites that are over-optimized, while Google Penguin looks for low-quality external links, which has had a significant impact on Google's search results.

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The main task of the Google Penguin filter is to marketing list of senior homes find and ban resources where unfair methods are used for promotion. The harshest punishment is given to sites where the link mass is increased by purchasing links.

Features of Google Penguin Filter

The algorithm affects the ranking of resources in search results. There is an opinion that the filter does not reduce the site's rating, but simply sends it to the appropriate position where it should be. But this is not true - the resource significantly reduces its positions when using negative parameters for promotion, and they are individual for each case.

Features of Google Penguin filter:

A significant decrease in the site's ranking in search results.

Consequently, there is a significant reduction in traffic.

It is always easy to detect the action of a filter, but it is much more difficult to understand what specific algorithm it is and what exactly is wrong. Since Penguin analyzes external links, it could be attracted by the following points:

Keyword stuffing.

Link exchange.

Duplicate similar content.

There are no thematic donors or too few of them.

The link mass is distributed unevenly.

Low quality donors or those with a lot of spam.

Few occurrences of the website address.

From which we can conclude that the Google Penguin filter is mainly working on blocking low-quality sites that are linked to by low-quality resources. Moreover, the resource must contain not just influential links, but also those that do not contain weight.

The main differences between the Google Penguin filter and other search algorithms
Features of the Google Penguin ranking algorithm that distinguish it from other filters in the Google system:

Most likely, Google Penguin was originally supposed to work together with Google Panda. Panda analyzes the quality level of the site's content, i.e. the internal content. Google Penguin controls external components in the form of external links.

Google Penguin filter lowers the ranking of a resource that contains a lot of advertising and/or has little content at the top of the page.

What resource will the Google Penguin filter consider a link exchange? The Google developers' blog provided an explanation of this definition, as well as information about possible options for working with links. Google will interpret any manipulation of links that lead to your resource - and links that are located on your pages - as "unfair link schemes" (Link shames). It can be noted that all options for buying and selling links will be considered unfair schemes.

There are several ways to manipulate links:

Selling and buying links. This also includes publishing posts with links and just links for material compensation. Providing services/goods for publishing links, sending free goods containing links.

Too much use of link exchanges, where it turns out like this: “you link to me, and then I link to you”, exchanging affiliate programs and resources.

Placing links on your website using automatic services and programs.

Using texts to promote a website, but adding hidden links to them.