According to the genre, there are

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The specifics of the titles and the method of their composition are determined by the genre, style, and orientation towards a particular segment of consumers. Therefore, before composing the title of the material, you first need to figure out what type and genre your text is, and who it is intended for.

Although the functions of headings are universal, their specific embodiment (length, style, form) varies greatly. The determining factor is the purpose of the entire text and its genre.

Thus, an excellent selling title will not work for a work of fiction. It will also be inappropriate for a journalistic text. Book titles and the methods of their creation should be considered separately.


Fiction texts. Their titles should be, first pharmaceuticals email list of all, original and unconventional. Clichés, common phrases and other consumer goods are considered mortal sins here. The author's goal is to attract attention and strike the reader's imagination. There are no strict rules or recommendations; writers have complete creative freedom. Compare, for example, such novel titles as "Golden Days", "Where Love Dwells" and "For Whom the Bell Tolls".

Journalistic. These are materials from printed and online media: reports, essays, journalistic investigations, etc. Non-fiction books also belong to this genre. Journalistic titles should intrigue, surprise, and sometimes even shock the reader (for example: “A Volgograd resident died after falling from a sofa,” “The secrets of the Martian canals have been revealed”). Such books as “Sex. From neurobiology to virtual libido” by D. Varlamova and “The soul of an octopus: the secret of the consciousness of an amazing creature” by S. Montgomery provide an excellent catchy title in journalism.

Scientific. The main stylistic features of such texts are clarity and precision. Vague images and ambiguity are unacceptable here. Both the text and the title of the article must correspond to the specialization, so the use of terminology is mandatory. The author's main task is to convey an idea or problem as accurately as possible.

Advertising or selling. The title of such a text immediately focuses a person on his problem and ways to solve it. This is necessary to make him not only read the material to the end, but also perform some action that is conversion: buy a product or order a service, subscribe to a newsletter, etc. Examples: "Looking for a quality sofa? You can buy it with a 15% discount for three more days!", "Anatomical pillows from the company ... are a guarantee of healthy and sound sleep."

Informational. The main thing here is usefulness for the reader. Often such texts are titled with a question sentence: "How to get rid of scale in a kettle?", "How to please a man?", "What is recursion?" The title is the question the reader will find the answer to in the article.

Today, a considerable part of all text content is distributed on the Internet. And therefore it is important to take into account the network specifics. Texts for the web are not a separate genre, but only a special format for presenting information applicable to any genre.