SEO & PPC - Protect your brand
Posted: Sun Feb 02, 2025 8:36 am
seo ppc paid keywords and cpc
If you want to investigate which keywords your competitors are ranking organically for an ad campaign in the same time period, the tool you should use again is the Keyword Gap tool. Enter your competitors’ domain, select the organic and paid keywords, and select “common keywords.” As a result, you will understand which keywords your competitors are at the top of the list and test them for your own campaigns.
Pro Tip: Use advanced filters to narrow down organic rankings (e.g. include -> *your competitors' domain* -> less than 11 to ensure your competitors are ranking organically on the first page.
seo ppc advanced filters keyword gap
Craig Campbell, SEO trainer and consultant at Craig Campbell SEO, explains why organic research is so valuable:
Craig Campbell
Craig Campbell
SEO Trainer & Consultant at Craig Campbell SEO
You can take someone's organic rankings and turn them into a Google Adwords campaign. It's a pretty common approach where you can leverage the data and create a paid campaign or the other way around, leveraging a paid campaign that's performing well and dumping the data into the organic medium.
Using this data is key because for some people who are primarily chile mobile database focused on paid campaigns, it is a huge effort to find the most effective keywords to bid on.
Therefore, research and analysis of the competition via organic or paid search can be used to help your online business grow.
Protect your brand or attack your competitors
Branded keywords can be a double-edged sword.
If you're optimizing on your own, you may miss out on finding keywords that could help you connect with those who haven't heard of you yet, but you certainly don't want to leave these keywords out in the cold for someone to snatch them right out from under your nose.
On the other hand, from an investment point of view, it can become a great opportunity to bet on competitor keywords, taking advantage of the brand growth for your potential benefit, especially in PPC campaigns.
If you want to investigate which keywords your competitors are ranking organically for an ad campaign in the same time period, the tool you should use again is the Keyword Gap tool. Enter your competitors’ domain, select the organic and paid keywords, and select “common keywords.” As a result, you will understand which keywords your competitors are at the top of the list and test them for your own campaigns.
Pro Tip: Use advanced filters to narrow down organic rankings (e.g. include -> *your competitors' domain* -> less than 11 to ensure your competitors are ranking organically on the first page.
seo ppc advanced filters keyword gap
Craig Campbell, SEO trainer and consultant at Craig Campbell SEO, explains why organic research is so valuable:
Craig Campbell
Craig Campbell
SEO Trainer & Consultant at Craig Campbell SEO
You can take someone's organic rankings and turn them into a Google Adwords campaign. It's a pretty common approach where you can leverage the data and create a paid campaign or the other way around, leveraging a paid campaign that's performing well and dumping the data into the organic medium.
Using this data is key because for some people who are primarily chile mobile database focused on paid campaigns, it is a huge effort to find the most effective keywords to bid on.
Therefore, research and analysis of the competition via organic or paid search can be used to help your online business grow.
Protect your brand or attack your competitors
Branded keywords can be a double-edged sword.
If you're optimizing on your own, you may miss out on finding keywords that could help you connect with those who haven't heard of you yet, but you certainly don't want to leave these keywords out in the cold for someone to snatch them right out from under your nose.
On the other hand, from an investment point of view, it can become a great opportunity to bet on competitor keywords, taking advantage of the brand growth for your potential benefit, especially in PPC campaigns.