Have an overview of the entire sales funnel
Posted: Sun Feb 02, 2025 9:56 am
Copy from similar customer segments
The best way to build a solid B2C social media strategy is to build on similar customer segments. Therefore, segment users based on quality-driven metrics (lifetime value, average order value).
For B2B, looking at similar customer segments is not so useful because B2B advertising needs to reach users with specific qualifications or professional criteria. It is therefore recommended to use manually qualifying and professional criteria or to use segmentation from data providers. This is how you achieve the greatest success in the B2B sector. In addition, advertising platforms such as LinkedIn allow you to target companies you want to do business with for accurate account-based marketing .
Social ads can fill the sales funnel with enough malta whatsapp data prospects at the top, who are then informed in the middle and convinced to take action at the bottom of the funnel. When evaluating social advertising ROI, it is important to look at each stage of the sales funnel.
In the B2B sector, you can target the relatively inexpensive traffic you get with social ad platforms throughout the sales funnel. Use targeted landing pages to collect email addresses and signals that record how far a user has watched a video. This allows you to estimate the level of interest and use it for retargeting. Push conversions are very good for proactively offering users new offers after they have opted in.
For B2B social advertising, a good funnel tactic is to push informative content such as white papers and case studies through social media channels. Use a systematic approach in the middle of the funnel and collect leads and content downloads . Drive actions at the bottom of the sales funnel by using native lead generation ad products on Facebook and LinkedIn. In addition, collect leads that you generate from completed forms. Also track calls and appointments initiated from your website.
Conclusion
Achieving measurable awareness, purchase intentions and actual conversions through social advertising is equally possible for B2C and B2B advertisers. If you use the strategies described, you will achieve a high ROI for your brand across the entire sales funnel.
The best way to build a solid B2C social media strategy is to build on similar customer segments. Therefore, segment users based on quality-driven metrics (lifetime value, average order value).
For B2B, looking at similar customer segments is not so useful because B2B advertising needs to reach users with specific qualifications or professional criteria. It is therefore recommended to use manually qualifying and professional criteria or to use segmentation from data providers. This is how you achieve the greatest success in the B2B sector. In addition, advertising platforms such as LinkedIn allow you to target companies you want to do business with for accurate account-based marketing .
Social ads can fill the sales funnel with enough malta whatsapp data prospects at the top, who are then informed in the middle and convinced to take action at the bottom of the funnel. When evaluating social advertising ROI, it is important to look at each stage of the sales funnel.
In the B2B sector, you can target the relatively inexpensive traffic you get with social ad platforms throughout the sales funnel. Use targeted landing pages to collect email addresses and signals that record how far a user has watched a video. This allows you to estimate the level of interest and use it for retargeting. Push conversions are very good for proactively offering users new offers after they have opted in.
For B2B social advertising, a good funnel tactic is to push informative content such as white papers and case studies through social media channels. Use a systematic approach in the middle of the funnel and collect leads and content downloads . Drive actions at the bottom of the sales funnel by using native lead generation ad products on Facebook and LinkedIn. In addition, collect leads that you generate from completed forms. Also track calls and appointments initiated from your website.
Conclusion
Achieving measurable awareness, purchase intentions and actual conversions through social advertising is equally possible for B2C and B2B advertisers. If you use the strategies described, you will achieve a high ROI for your brand across the entire sales funnel.